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Selling Sustainability
Manage episode 408350787 series 3231787
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How is sustainability part of the home improvement sales and installation process? Join Heidi J. Ellsworth as she talks with LP Building Solutions Resource Manager, Kris Gray, about how contractors can understand sustainability and in turn share that with their customers. They talk about the history of sustainability in the wood products industry and how reforestation, proper forest management and sustainable manufacturing create building products that meet consumers' needs for sustainable solutions.
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