The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Aaron Zakowski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Zakowski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Building a B2B Brand Using Old-School Advertising with Justin Oberman
Manage episode 377478326 series 3470104
Content provided by Aaron Zakowski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Zakowski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing. Episode Highlights ● How to apply creative ideas in B2B advertising (2:43)
● How London Times creative idea got lawyers to subscribe to their newspaper (4:44)
● Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04)
● How to make branding and direct response work in tandem (17:05) ● Why Justin believes brand is not hard to measure vs direct response (23:16) ● How Redbull broke into the London market without an ad budget (34:39) ● How to grow your personal brand on Linkedin (36:18) ● The 70-20-10 framework for creating Linkedin content (45:00) ● How Justin gets client from his Linkedin posts without relying on ads or his website (47:25) ● A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40) ● Favorite books, apps and business leaders (1:00:46)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-old-school-advertising-justin-oberman
Follow Justin on LinkedIn: https://www.linkedin.com/in/justinoberman/
…
continue reading
● How London Times creative idea got lawyers to subscribe to their newspaper (4:44)
● Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04)
● How to make branding and direct response work in tandem (17:05) ● Why Justin believes brand is not hard to measure vs direct response (23:16) ● How Redbull broke into the London market without an ad budget (34:39) ● How to grow your personal brand on Linkedin (36:18) ● The 70-20-10 framework for creating Linkedin content (45:00) ● How Justin gets client from his Linkedin posts without relying on ads or his website (47:25) ● A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40) ● Favorite books, apps and business leaders (1:00:46)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-old-school-advertising-justin-oberman
Follow Justin on LinkedIn: https://www.linkedin.com/in/justinoberman/
45 episoade
Distribuie
Manage episode 377478326 series 3470104
Content provided by Aaron Zakowski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Zakowski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing. Episode Highlights ● How to apply creative ideas in B2B advertising (2:43)
● How London Times creative idea got lawyers to subscribe to their newspaper (4:44)
● Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04)
● How to make branding and direct response work in tandem (17:05) ● Why Justin believes brand is not hard to measure vs direct response (23:16) ● How Redbull broke into the London market without an ad budget (34:39) ● How to grow your personal brand on Linkedin (36:18) ● The 70-20-10 framework for creating Linkedin content (45:00) ● How Justin gets client from his Linkedin posts without relying on ads or his website (47:25) ● A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40) ● Favorite books, apps and business leaders (1:00:46)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-old-school-advertising-justin-oberman
Follow Justin on LinkedIn: https://www.linkedin.com/in/justinoberman/
…
continue reading
● How London Times creative idea got lawyers to subscribe to their newspaper (4:44)
● Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04)
● How to make branding and direct response work in tandem (17:05) ● Why Justin believes brand is not hard to measure vs direct response (23:16) ● How Redbull broke into the London market without an ad budget (34:39) ● How to grow your personal brand on Linkedin (36:18) ● The 70-20-10 framework for creating Linkedin content (45:00) ● How Justin gets client from his Linkedin posts without relying on ads or his website (47:25) ● A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40) ● Favorite books, apps and business leaders (1:00:46)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-old-school-advertising-justin-oberman
Follow Justin on LinkedIn: https://www.linkedin.com/in/justinoberman/
45 episoade
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Similar cu SaaS Marketing Superstars
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
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