The Convergence of Traditional Demand Gen and ABM

Sales Pipeline Radio

Content provided by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

11M ago 16:23

M4A•Pagina episodului

This week's show is entitled, "The Convergence of Traditional Demand Gen and ABM". My guest is Jodi Cerretani, VP of Marketing at RollWorks

Tune in to hear more about:

How has the role of B2B marketing evolved in the past five years, and what impact does it have on business value and the P&L?
What are the key elements to consider when prioritizing in-market signals for effective demand generation, and how can marketers leverage de-anonymized people, marketing qualified accounts, and intent qualified accounts?
What is meant by "you can't eat leads for dinner"?

Watch the video, listen in below and/or read the transcript on the Heinz Marketing blog (search Cerretani).

Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

359 episoade

#Matt Heinz Heinz Marketing #I Talk #Marketing #Business #Sales