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Content provided by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Using Intent Signals to Optimize Content & Sales Outreach

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Manage episode 375916034 series 2360925
Content provided by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

This week's show is entitled, "Using Intent Signals to Optimize Content & Sales Outreach." My guest is Jennifer Ross, CMO at Intentsify.

Tune in to:

  • Discover how intent signals go beyond mere buying indicators
  • Dive into the intricacies of intent data and why treating all signals as buying signals can be counterproductive.
  • Learn how to effectively activate intent data across your organization, from marketing and sales to customer success, and why it's becoming the new currency in marketing.

Watch the video, listen in now and/or read the transcript on the Heinz Marketing blog (Search "Jennifer Ross").

Matt Heinz, President and Founder of Heinz Marketing, interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

  continue reading

359 episoade

Artwork
iconDistribuie
 
Manage episode 375916034 series 2360925
Content provided by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

This week's show is entitled, "Using Intent Signals to Optimize Content & Sales Outreach." My guest is Jennifer Ross, CMO at Intentsify.

Tune in to:

  • Discover how intent signals go beyond mere buying indicators
  • Dive into the intricacies of intent data and why treating all signals as buying signals can be counterproductive.
  • Learn how to effectively activate intent data across your organization, from marketing and sales to customer success, and why it's becoming the new currency in marketing.

Watch the video, listen in now and/or read the transcript on the Heinz Marketing blog (Search "Jennifer Ross").

Matt Heinz, President and Founder of Heinz Marketing, interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

  continue reading

359 episoade

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