Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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The practical hyper-personalization debate - myth, reality, or buzzword bingo?
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Manage episode 338498905 series 3009727
Content provided by Jon Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Yep, we're back! Time for a jugular, interactive session on hyperpersonalization. Join CX smarties Marshall Lager and Thomas Wieberneit as we define this term, probe into why it's needed (or not), and, most important, what practical do's and don'ts apply to enterprises? Bring your sharpest questions as always, and let's do this. Also check the itunes channel for the full podcast archives. If you care about unfiltered, unsponsored enterprise content, a great review will help others find this show amidst the marketing flotsam.
…
continue reading
306 episoade
The practical hyper-personalization debate - myth, reality, or buzzword bingo?
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
MP3•Pagina episodului
Manage episode 338498905 series 3009727
Content provided by Jon Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Yep, we're back! Time for a jugular, interactive session on hyperpersonalization. Join CX smarties Marshall Lager and Thomas Wieberneit as we define this term, probe into why it's needed (or not), and, most important, what practical do's and don'ts apply to enterprises? Bring your sharpest questions as always, and let's do this. Also check the itunes channel for the full podcast archives. If you care about unfiltered, unsponsored enterprise content, a great review will help others find this show amidst the marketing flotsam.
…
continue reading
306 episoade
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