SEO Insights and Debates: Consensus, Tech SEO Value & Traffic Trends | Mark Williams-Cook

Search with Candour - SEO podcast

#Business #Marketing #Mark WilliamsCook And

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

acum un an 47:25

MP3•Pagina episodului

In this week's episode of Search with Candour, hosts Jack Chambers-Ward and Mark Williams-Cook share insights and initiate debates surrounding critical SEO topics.

The dynamic duo discusses the role of consensus in SEO, particularly scrutinising how its interpretation affects how much users trust search engines.

They delve into the value of technical SEO, especially for small businesses, and question the efficacy of a one-size-fits-all approach.

Jack and Mark further explore the concept of traffic depreciation when SEO efforts stop.

Chapters

00:00 Welcome to Search with Candour

01:23 Sponsor: PPC Chat Roundup

06:05 Consensus in SEO: Clearing Misunderstandings

19:00 The Value of Tech SEO for Small Businesses

25:33 SEO Strategy: The Importance of Early Publishing

25:58 The Flaws of One-Size-Fits-All SEO Packages

26:32 Tailoring SEO to Client Needs

28:33 Technical SEO and Crawling Issues

31:49 The Impact of SEO on Long-Term Traffic

37:57 Maintaining SEO Success and Competitor Analysis

40:35 The Importance of Continuous SEO Efforts

43:50 Conclusion and Final Thoughts

297 episoade

SEO Insights and Debates: Consensus, Tech SEO Value & Traffic Trends | Mark Williams-Cook

Search with Candour - SEO podcast

0-10 subscribers

published acum un an

Distribuie

MP3•Pagina episodului

In this week's episode of Search with Candour, hosts Jack Chambers-Ward and Mark Williams-Cook share insights and initiate debates surrounding critical SEO topics.

The dynamic duo discusses the role of consensus in SEO, particularly scrutinising how its interpretation affects how much users trust search engines.

They delve into the value of technical SEO, especially for small businesses, and question the efficacy of a one-size-fits-all approach.

Jack and Mark further explore the concept of traffic depreciation when SEO efforts stop.

Chapters

00:00 Welcome to Search with Candour

01:23 Sponsor: PPC Chat Roundup

06:05 Consensus in SEO: Clearing Misunderstandings

19:00 The Value of Tech SEO for Small Businesses

25:33 SEO Strategy: The Importance of Early Publishing

25:58 The Flaws of One-Size-Fits-All SEO Packages

26:32 Tailoring SEO to Client Needs

28:33 Technical SEO and Crawling Issues

31:49 The Impact of SEO on Long-Term Traffic

37:57 Maintaining SEO Success and Competitor Analysis

40:35 The Importance of Continuous SEO Efforts

43:50 Conclusion and Final Thoughts

297 episoade

#Business #Marketing #Mark WilliamsCook And

All episodes

1
Branded search in 2025 | Mordy Oberstein 1:11:30

acum 2 zile1:11:30

1:11:30

In this week's episode of Search With Candour, Jack Chambers Ward & Mordy Oberstein from Unify Brand Marketing cover how brands can set themselves apart in an increasingly noisy digital landscape. They discuss how brands can effectively manage their SERPs and audience perceptions. The episode explores the significance of brand mentions, scepticism in digital content, and why solid brand identity is crucial moving forward. It’s quite a wide-ranging conversation that touches on everything from performance marketing to pro wrestling and baseball, rounding off with Mordy’s expert predictions on the future of branding and SEO. Follow Mordy 👉Website - https://www.unifybrandmarketing.com/ LinkedIn 👉Mordy on LinkedIn - https://www.linkedin.com/in/mordyoberstein/ 👉Unify Brand Marketing on LinkedIn - https://www.linkedin.com/company/unify-brand-marketing/ Bluesky 👉Mordy on Bluesky - https://bsky.app/profile/mordyoberstein.bsky.social 👉Unify Brand Marketing - https://bsky.app/profile/unifybranding.bsky.social Podcasts 👉SERP’s Up - https://www.wix.com/seo/learn/podcast 👉It’s New - https://youtube.com/playlist?list=PLxGhOTUAj8SzDiusE8ThupSmCw9Hds8Mp&si=s9jA6dtjEC2I8mFL Chapters 00:00 Introduction 02:59 Sponsor: AlsoAsked 04:24 Morty Oberstein's Return and Inside Jokes 06:55 Defining Branded Search and Its Challenges 15:59 The Complexity of Measuring Brand Search 27:28 Nike's B2C Strategy and the Impact of COVID 34:45 Balancing Trust and Skepticism in Branding 35:54 Addressing Skepticism in Marketing 38:01 The NFL and Brand Manipulation 45:07 Skepticism in the Digital Age 46:17 The Broken State of the Web and TV 56:41 The Importance of Brand Alignment 01:03:39 The Future of Brands in the Age of AI 01:08:55 Conclusion and Upcoming Episodes…

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SEO Pagination Best Practices & Google's Sneaky Anti-Spam Tactics | Mark Williams-Cook 46:36

acum 9 zile46:36

46:36

In this episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss best practices for SEO pagination, a Google patent that targets spam tactics and a theory by Tabby Farrar about gaining links via citations in LLMs. Links 👉 Follow Jack 👉 Follow Mark 👉 Check out AlsoAsked Chapters 00:00 Introduction 01:08 AlsoAsked Merchandise and BrightonSEO Sponsorship 04:40 Can You Gain Accidental Backlinks from AI Content? 10:56 Debate on Pagination Best Practices 22:03 SEO Misconceptions and Canonicalization Issues 24:44 Pagination Challenges in E-commerce 26:16 User Experience vs. SEO Solutions 28:26 SEO Patent Podcast and Rank Transition Function 32:56 Google's Anti-Spam Tactics 38:17 A/B Testing and SEO Strategies 43:22 Wrapping Up and Future Plans…

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Prove your topical authority to Google | Dani Leitner 1:20:03

acum 16 zile1:20:03

1:20:03

Join host Jack Chambers-Ward as he sits down with SEO consultant and trainer Dani Leitner to discuss the complex world of building topical authority in the eyes of Google. Dani & Jack explore how Google might measure topical authority in the future, discuss the importance of recognising and addressing your audience's education level, and break down strategic ways to demonstrate your authority in the eyes of users and search engines. Dani highlights key parts of her strategy for building topical authority through guest posts, podcast appearances, speaking at conferences and more. Sponsored by Serpzilla 🔗Get a free demo & consultation to help you develop effective link-building strategies - https://serpzilla.com/?utm=swcpodcast Follow Dani Leitner 👉Website: https://danileitner.ch/en/ 📧English Newsletter: https://danileitner.ch/en/google-hates-you-newsletter/ ✍️Dani's hub on Topical Authority: https://danileitner.ch/en/blog/seo-strategy-topical-authority/ 👉LinkedIn: https://www.linkedin.com/in/dani-leitner/ 👉Bluesky: https://bsky.app/profile/danileitner.bsky.social ▶️YouTube: https://www.youtube.com/@danileitner 👉Twitter/X https://x.com/DanielaLeitner2 👉Instagram https://www.instagram.com/danileitner.ch/ 00:00 Introduction 02:09 Sponsored by Serpzilla 03:49 Welcome Dani Leitner 04:50 Discussion on Topical Authority in SEO 07:12 Challenges and the Future of Topical Authority 16:36 Strategies for Building Topical Authority 25:14 Localisation and Language Nuances in SEO 31:50 The Role of Expertise in Content Creation 40:02 The Rise of Conversational Search 40:38 Future of Keywords in SEO 41:26 Challenges with AI and Search Intent 42:37 Entity vs. Keyword Discussion 45:30 Importance of Client Feedback 47:15 Aligning Marketing and Sales Strategies 53:22 Building Topical Authority 01:08:45 Measuring Topical Authority 01:18:31 Conclusion and Final Thoughts…

1
The Future of Google and AI Search with Itamar Blauer 1:04:48

acum 23 zile1:04:48

1:04:48

In this episode of the Search with Candour podcast, Jack Chambers-Ward is joined by special guest, @ItamarBlauer , Host of SEO Unplugged and Senior SEO Director at StudioHawk. They delve into the evolving landscape of search, focusing on Google’s recent challenges and the rise of AI-driven search platforms. Amidst the rapid advancements and shifting user behaviours, they explore the critical role of personalisation and the potential paths Google must take to regain trust and market share. The conversation also touches on the practical uses of AI as a productivity tool, the implications of LLMs in our daily lives, and how SEO professionals should adapt to these changes. Follow Itamar 👉Website: https://www.itamarblauer.com/ 👉LinkedIn: https://www.linkedin.com/in/itamarblauer/ 👉SEO Unplugged: https://www.itamarblauer.com/seo-unplugged-podcast/ 00:00 Introduction 02:06 Sponsor: AlsoAsked 03:31 Guest Background and Welcome 04:38 Discussion on Google's AI Challenges 12:11 User Behaviour and Search Trends 29:56 Legal and Geographical Challenges for Google 34:27 The Rapid Evolution of Technology 35:04 Legal and Ethical Concerns 35:45 The Acceleration of AI and Quantum Computing 39:11 Google's Struggle to Maintain Trust 49:34 The Importance of Personalization 57:17 Adapting to AI in Marketing 59:35 Concluding Thoughts and Future Episodes…

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Create content that converts | Steven Schneider 58:37

acum 30 zile58:37

58:37

In this episode of the Search With Candour podcast, host Jack Chambers-Ward and guest Stephen Schneider cover the importance of strong site structure, internal links, and conversion rate optimisation (CRO). They also discuss the role of user experience (UX) and how to leverage tools like Google Analytics 4 (GA4) and AI to enhance your content marketing efforts. Additionally, Jack and Stephen explore the integration of SEO with other marketing channels and the power of authentic branding and personal connections in today's digital landscape. Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights to help you drive high-intent organic traffic and boost conversions. Follow Steven 👉 TrioSEO Website - https://trioseo.com/ 👉 Steven’s LinkedIn - https://www.linkedin.com/in/schneis/ 👉 TrioSEO company LinkedIn - http://www.linkedin.com/company/trioseo Sponsor 👉PPC Chat Round Up - https://linktr.ee/ppcchat_roundup Chapters 00:00 Introduction 02:17 Sponsored by PPC Chat Roundup 07:00 Introducing Stephen Schneider and Trio SEO 08:05 Strategies for Creating High-Converting Content 10:02 The Importance of Internal Linking 18:40 Client Collaboration and Content Strategy 24:10 Handling Bad Content and Client Relationships 29:04 Leveraging AI for Data Consolidation 31:09 The Role of CTAs in SEO Content 36:14 Balancing User Experience with Ad Revenue 41:37 The Power of Influencer Marketing 51:52 Integrating CRO and SEO for Better Conversions 55:16 The Importance of Networking in Business 55:47 Conclusion…

1
SEO Insights and Debates: Consensus, Tech SEO Value & Traffic Trends | Mark Williams-Cook 47:25

acum 5 weeks47:25

47:25

In this week's episode of Search with Candour, hosts Jack Chambers-Ward and Mark Williams-Cook share insights and initiate debates surrounding critical SEO topics. The dynamic duo discusses the role of consensus in SEO, particularly scrutinising how its interpretation affects how much users trust search engines. They delve into the value of technical SEO, especially for small businesses, and question the efficacy of a one-size-fits-all approach. Jack and Mark further explore the concept of traffic depreciation when SEO efforts stop. Chapters 00:00 Welcome to Search with Candour 01:23 Sponsor: PPC Chat Roundup 06:05 Consensus in SEO: Clearing Misunderstandings 19:00 The Value of Tech SEO for Small Businesses 25:33 SEO Strategy: The Importance of Early Publishing 25:58 The Flaws of One-Size-Fits-All SEO Packages 26:32 Tailoring SEO to Client Needs 28:33 Technical SEO and Crawling Issues 31:49 The Impact of SEO on Long-Term Traffic 37:57 Maintaining SEO Success and Competitor Analysis 40:35 The Importance of Continuous SEO Efforts 43:50 Conclusion and Final Thoughts…

1
Why SEO & PPC Teams Must Work Together | Anu Adegbola 1:06:22

acum 6 weeks1:06:22

1:06:22

Jack Chambers-Ward and Anu Adegbola, an international PPC consultant and paid media editor at Search Engine Land discuss the significance of SEO and PPC team communication and collaboration. They explore strategies for sharing insights, tools, and data, as well as aligning goals to navigate Google updates and improve overall digital marketing results. Chapters 00:00 Introduction 02:37 Sponsored by AlsoAsked 04:02 Anu Adegbola's Background 04:41 SEO and PPC Collaboration 07:17 The Importance of Fresh Perspectives 16:50 Leveraging Customer Insights 20:23 SEO and PPC Best Practices 31:12 Testing and Adapting Strategies 35:08 The Importance of Flexibility in PPC 35:48 The Power of Brand Consistency 37:19 Navigating Attribution Challenges 38:43 Aligning Marketing Channels 41:28 Building Trust and Communication 43:38 Understanding Marketing Goals 51:41 The Role of PPC in SEO 54:09 The Future of PPC and SEO Collaboration 59:18 Where to Follow Anu 01:04:39 Upcoming Guests and Future Topics Links to follow Anu: Website: https://www.themarketinganu.com/ PPC Live: https://ppc.live/ / https://www.youtube.com/@ppclive LinkedIn: https://www.linkedin.com/in/themarketinganu/ Bluesky: themarketinganu.bsky.social Twitter: https://www.twitter.com/themarketinganu Listen to the PPCChat Roundup Your grandma ever look confused when you tried to explain to her what you do. Just send her one of the PPCChat Roundup episodes instead. https://linktr.ee/ppcchat_roundup…

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Are backlinks still worth it in 2025? - Tamara Novitovic 1:12:20

acum 7 weeks1:12:20

1:12:20

In this episode of Search With Candour, host Jack Chambers-Ward discusses the evolving value of backlinks in 2025 with guest Tamara Novitovic from Bazoom Group. They explore how link building strategies need to adapt, the impact of AI on SEO, and why backlinks remain crucial. The conversation covers which metrics matter for link-building and future trends that will shape the SEO landscape. Whether you're reconsidering your link-building strategy or curious about the future of SEO, this episode offers invaluable insights for you! Follow Tamara Website: ⁠https://bazoom.com/⁠ LinkedIn: ⁠https://www.linkedin.com/in/tamara-novitovic/⁠ Chapters 00:00 Introduction 01:52 Sponsor: AlsoAsked 03:17 The Value of Links in 2025 04:55 Holistic Approach to Link Building 09:30 Metrics and Relevancy in Link Building 18:48 Content Strategy and Link Building 22:57 Interactive Content and Future Trends 33:08 Balancing Freshness and Relevancy 37:45 The Power of Data in Client Convincing 38:14 Learning from Industry Peers 38:56 The Reality of Working with Clients 39:27 Becoming a Trendsetter in SEO 40:53 The Role of AI in SEO 43:56 Using AI for Data Analysis 48:05 Combining Data Sources for Better Insights 53:46 The Future of AI in SEO 01:05:34 Predictions for Link Building 01:09:11 Conclusion and Future Plans…

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How SEO Changed in 2024: The web almanac with Jamie Indigo 53:13

acum 8 weeks53:13

53:13

In the first episode of 2025, host Jack Chambers-Ward is joined by Jamie Indigo, an expert in technical SEO and an overall delightful human being. Jamie guides Jack through the findings from the 2024 Web Almanac's SEO chapter including technical data changes over recent years, offering insights and predictions for the future. Jamie also highlights AI's rising influence, the importance of robots.txt, Core Web Vitals updates, and structured data advancements. Follow Jamie: Website: https://not-a-robot.com/ LinkedIn: https://www.linkedin.com/in/jamie-indigo/ Bluesky: https://bsky.app/profile/not-a-robot.com Rich Snippets: https://trafficthinktank.com/rich-snippets/ Resources Web Almanac 2024 - SEO Chapter: https://almanac.httparchive.org/en/2024/seo Performance chapter: https://almanac.httparchive.org/en/2024/performance Maggie Appleton Dark Forest: https://maggieappleton.com/ai-dark-forest https://youtu.be/1OvasjokuaA?si=UBNiK07uyWHjd2HX by Jess Sankhavaram-Peck Chapters 00:00 Welcome to 2025: Kicking Off the New Year 01:11 Sponsored by SE Ranking https://seranking.com/?sou1=influencers&gr1=podcast&tg1=search_with_candour&kw1=com_first_ad&utm_source=influencers&utm_medium=referral&utm_campaign=com_first_ad_search_with_candour 02:45 Introducing Jamie Indigo: Technical SEO Expert 03:56 What is the Web Almanac? 04:43 Exploring the Methodology: Data and Analysis 13:47 Dynamic Rendering and Robots.txt: Trends and Changes 20:44 Meta Robots Directives: New Data Insights 29:03 Canonical Tags Explained 29:37 Consistency in SEO 33:53 JavaScript and SEO Misconceptions 34:51 Structured Data Insights 39:34 The Role of Knowledge Graphs 46:10 Core Web Vitals Update 50:05 Wrapping Up and Future Plans…

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2024 SEO Highlights and 2025 SEO Predictions 1:27:43

acum 9 weeks1:27:43

1:27:43

In this special episode of Search With Candour, hosts Jack Chambers-Ward and Mark Williams-Cook sit down with guests Arnout Hellemans , Yagmur Simsek , and Begum Kaya . Recorded in a brand new studio to celebrate the finale of Season 3, the panel discusses SEO industry highlights from 2024, and makes some SEO predictions for 2025. Topics include the rise of AI, shifts in search engine market shares, and the ever-evolving landscape of SEO. The conversation extends to personal branding, the importance of community in SEO, and how the integration of AI could reshape the search experience in the coming years. Follow our guests Follow Arnout Hellemans on LinkedIn and Bluesky Follow Yagmur Simsek on LinkedIn and Search 'n' Stuff Follow Begum Kaya on LinkedIn Chapters 00:00 Welcome 00:17 Introducing Our Special Guests 02:38 Highlights of 2024 in SEO 11:53 The Impact of AI on SEO 27:06 Building Trust and Brand in SEO 43:09 The Long-Term Impact of SEO Tips 43:31 The Challenge of Measuring Long-Term SEO Success 44:08 The Human Element in SEO 44:51 The Evolution of SEO Communities 45:51 Conversational Search and AI 47:00 The Future of Search Engines 49:19 The Role of AI in Everyday Tasks 01:03:41 The Impact of AI on Jobs and Society 01:13:01 Predictions for the Future of Search 01:25:58 Closing Thoughts…

1
Google Exploit Data Discussion with Mark Williams-Cook 51:11

acum 10 weeks51:11

51:11

Jack Chambers-Ward and Mark Williams-Cook follow up on Mark's popular Search Norwich talk about conceptual models for SEO and his recent Google exploit discovery. Mark & Jack explore the details of the fascinating Google exploit, dissect the talk's key points, and answer questions from the community. The duo also preview next week’s big episode featuring three special guests and discuss the revamped format for Search With Candour in their cosier setting. Stay tuned for exclusive insights into Google's data, how Google classifies queries, and what this all means for SEO in 2025. Sponsors ⁠Experience the evolution of SE Ranking⁠ ⁠Try Optmyzr - Made by PPC people, for PPC people Chapters 00:00 Welcome to Search with Candour 00:15 Studio Updates and Upcoming Guests 01:13 Exploring the Google Exploit 01:29 Sponsor: SE Ranking 02:50 Sponsor: Optmyzr 05:53 Advanced SEO and Conceptual Models 10:13 Understanding SEO Through Video Games 11:25 The Importance of Conceptual Models in SEO 14:53 Google Exploit Data and Its Implications 21:18 Site Quality Score and SERP Features 30:27 Optimising Click-Through Rates 33:25 The Twiddler Framework Explained 35:25 Google's Predicted Click-Through Model 37:53 The Role of Expertise in SEO 43:38 What Protobuf Is and How It Works 48:07 Wrapping Up and Future Plans…

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The Top 10 Episodes of Search With Candour in 2024 45:45

acum 11 weeks45:45

45:45

Jack Chambers Ward celebrates the near end of the year with a Spotify Wrapped-style recap of the podcast's top episodes from 2024. Jack highlights the top 10 most watched and listened to episodes, along with honourable mentions from throughout season 3. Sponsors ⁠Experience the evolution of SE Ranking⁠ ⁠Try Optmyzr - Made by PPC people, for PPC people Chapters 00:00 Introduction 00:42 Upcoming Episodes 01:19 Sponsors 05:55 Spotify Wrapped Insights 12:36 Top 10 Episodes of 2024 13:02 Number 10 13:57 Number 9 14:55 Number 8 16:59 Number 7 18:27 Number 6 19:53 Number 5 20:56 Number 4 23:43 Number 3 25:27 Number 2 27:49 Honourable Mentions 38:47 Number 1 42:09 Conclusion and thanks…

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Storytelling will improve your marketing with Will Slater 1:21:49

acum 12 weeks1:21:49

1:21:49

Join Jack Chambers-Ward as he discusses storytelling, copywriting, and content strategy with Will Slater, the creative content specialist at 43 Clicks North. Will uses his experience as a writer and photographer to explain how even bad ideas lead to great ones, the importance of curiosity, and the intricacies of creating content that resonates emotionally with your audience. Jack & Will explore how storytelling principles from novels, comics, and even music can enhance your marketing efforts. Plus, learn valuable tips for structuring your content, engaging specific audiences, and mastering the art of concise and impactful writing. This episode is packed with insights to help you create better content in 2024 and beyond. Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC people Follow Will LinkedIn: https://www.linkedin.com/in/cleanslatewill Website: https://43clicksnorth.co.uk/ Instagram: https://www.instagram.com/cleanslatewill/ Instagram: https://www.instagram.com/carparkshull/ Chapters 00:00 Intro trailer 00:57 Introduction to Search with Candour 02:01 Sponsorship Acknowledgements 06:34 Welcome Will Slater 08:40 The Power of Storytelling in Copywriting 09:50 Creating Emotional Connections 11:25 The Role of Flaws in Storytelling 14:51 The Art of Concise Copywriting 17:42 The Process of Generating Ideas 22:53 Understanding Your Audience 32:11 The Influence of Music on Storytelling 40:33 The Power of Brand Recognition 40:58 Engaging the Senses in Writing 41:32 Show, Don't Tell: Writing Techniques 44:40 The Art of Comic Book Storytelling 48:44 Structuring Content for Impact 57:27 The Hero's Journey in Modern Writing 01:00:46 Concise Storytelling: Less is More 01:04:29 Understanding Your Audience 01:13:12 The Importance of Curiosity in Marketing 01:18:49 Conclusion and Final Thoughts…

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Unlocking AI Overviews with Tomek Rudzki 1:09:30

acum 13 weeks1:09:30

1:09:30

In this week's episode of Search with Candour, Jack Chambers-Ward is joined by Tomek Rudzki from ZipTie.dev to discuss AI overviews and their impact on SEO. Tomek shares insights on how AI overviews have risen in recent months, how AI overviews incorporate sources as well as the differences between traditional search results and AI overviews. Jack and Tomek also discuss Google’s approach to user-generated content and ensuring high-quality search outcomes, especially for YMYL queries. Tomek also shares strategies for optimising content for AI overviews. 00:00 Trailer 00:55 Introduction 02:25 Sponsors 06:49 Welcome Tomek Rudzki 08:18 The Evolution of Ziptie.dev 10:15 The Rise of AI Overviews 16:36 Tracking AI Overviews 25:41 Comparing AI Overviews and Featured Snippets 33:55 Addressing Low-Quality Search Results 34:28 Trust and Authority in Online Content 36:23 Google's Approach to User-Generated Content 37:02 Manipulation and Spam in Search Results 38:56 Google's AI and Ranking Systems 43:16 Challenges with AI Overviews 58:48 Optimising for AI Overviews 01:07:13 Conclusion Resources 1. https://dashboard.ziptie.dev/aio-monitor 2. https://ziptie.dev/blog/how-ai-overviews-will-affect-ymyl-queries/ 3. https://thecollegeinvestor.com/47758/google-ai-misleads-in-43-of-finance-related-searches/ 4. https://ziptie.dev/blog/ziptie-vs-semrush-17x-more-ai-overviews/ Sponsors: 1. Experience the evolution of SE Ranking: https://seranking.com/?sou1=influencers&gr1=podcast&tg1=search_with_candour&kw1=com_first_ad&utm_source=influencers&utm_medium=referral&utm_campaign=com_first_ad_search_with_candour 2. Try Optmyzr - Made by PPC people, for PPC people https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=candour Links to follow Tomek: 1. LinkedIn: https://www.linkedin.com/in/tomekrudzki/ 2. Ziptie: https://ziptie.dev/ 3. Tomek’s website: https://tomekseo.com/ 4. Onely: https://www.onely.com/ 5. Google Search Console Mastery Course: https://gscmastery.com/…

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Improve your content by fixing your content hierarchy - Amanda King 1:05:29

acum 14 weeks1:05:29