SPS 275 No Guilt Mom: Publishing A Book & Creating A Business You Love with JoAnn Crohn

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Ever wondered how to balance the demands of motherhood with running a successful business? Joanne Krohn, founder of No Guilt Mom, shares her extraordinary journey from starting a mom blog during maternity leave to building a thriving online platform and becoming a published author. Discover how Joanne leveraged her background in behavior and psychology to create meaningful content for parents, and learn about the strategies she used to promote her first book, "Drama-Free Homework," alongside her popular course, Homework 911.
Listen as Joanne opens up about the persistence and resilience it takes to grow a business, including overcoming failures and harnessing personal strengths identified through the StrengthsFinder test. Joanne offers invaluable advice on writing for different audiences, stressing the importance of clear, simple communication, especially when engaging with children and parents. She also provides a behind-the-scenes look at the lengthy process of crafting her "No-Guilt Mom" book and the lessons learned along the way.
In this conversation, we explore Joanne's transition from a fashion-oriented blog to creating impactful online courses for parents. Learn how she identified and addressed real pain points, leading to the successful launch of products like her Homework 911 course. Joanne shares innovative marketing strategies that helped build a strong membership community, including the annual Happy Mom Summit, which has proven to be a key driver of member acquisition and retention. Tune in for a treasure trove of insights on blending motherhood with entrepreneurial success, and the importance of starting imperfectly but with genuine passion.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

• Apply for a free book consultation
• Register for our free on-demand training

Must-watch episodes:

1. SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
2. SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear
3. SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup
4. SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman
5. SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Capitole

1. SPS 275 No Guilt Mom: Publishing A Book & Creating A Business You Love with JoAnn Crohn (00:00:00)

2. Balancing Motherhood and Business Success (00:00:43)

3. Advice on Writing and Business Success (00:11:45)

4. From Capsule Wardrobes to Membership Success (00:19:28)

5. Membership Marketing and Member Retention (00:28:02)