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FF169: Website Visitor Engagement with James Hipkin

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Manage episode 347095219 series 3009372
Content provided by Val Low. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Val Low or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

James Hipkin joins us to share about the consumer website journey to solving their problem and how you can make your website more effective and create value that persuades them to connect with you.

Highlights From This Episode:

  • The consumer gets to the website on a journey trying to solve a problem
  • The reality is most of their website traffic is getting there by referral
  • What you're doing with the testimonial is providing reasons to believe you're offering me a solution
  • Ninety percent of loyalty problems can be traced to a flawed sales process.
  • A really effective website creates value for the visitors to the website

Links & Resources From This Episode:

Learn more: Red 8 Interactive

More About James Hipkin

James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services.

He has been involved in digital marketing for more than ten years, first as president of a direct marketing agency Brann Worldwide's San Francisco office, where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo online bank and Nestlé. He went on to become the head of a mid-sized agency's interactive group, with Toyota as the main client. Over ten years ago, he joined Red8 Interactive (https://red8interactive.com), a long-term vendor and became an owner and managing director.

Awesome FREE Resources for YOU!

Entrepreneur Toolbox Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.

Power of 3 Daily Planner A one-page daily planner to keep you on track to reaching your goals and taking action on the important things in your business and life.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please Share It, Subscribe to the Podcast and Leave Us An iTunes Review.

Val Low is a MAP IT Master & Brand Strategist and takes entrepreneurs to their next level of growth and impact. Through visual business mapping, Val works with entrepreneurs to take their dreams and business ideas out of their head and bring them to life. Val provides strategy on creating a message and brand to stand out in a noisy marketplace that people love to talk about.

Visit Val’s Website: https://vallow.me/

Connect with Val on Linked In: https://www.linkedin.com/in/val-low

#entrepreneur #business #branding #marketing #mindset #problem solving #solution to problems #referrals #website #testimonials #customer journey

  continue reading

106 episoade

Artwork
iconDistribuie
 
Manage episode 347095219 series 3009372
Content provided by Val Low. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Val Low or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

James Hipkin joins us to share about the consumer website journey to solving their problem and how you can make your website more effective and create value that persuades them to connect with you.

Highlights From This Episode:

  • The consumer gets to the website on a journey trying to solve a problem
  • The reality is most of their website traffic is getting there by referral
  • What you're doing with the testimonial is providing reasons to believe you're offering me a solution
  • Ninety percent of loyalty problems can be traced to a flawed sales process.
  • A really effective website creates value for the visitors to the website

Links & Resources From This Episode:

Learn more: Red 8 Interactive

More About James Hipkin

James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services.

He has been involved in digital marketing for more than ten years, first as president of a direct marketing agency Brann Worldwide's San Francisco office, where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo online bank and Nestlé. He went on to become the head of a mid-sized agency's interactive group, with Toyota as the main client. Over ten years ago, he joined Red8 Interactive (https://red8interactive.com), a long-term vendor and became an owner and managing director.

Awesome FREE Resources for YOU!

Entrepreneur Toolbox Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.

Power of 3 Daily Planner A one-page daily planner to keep you on track to reaching your goals and taking action on the important things in your business and life.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please Share It, Subscribe to the Podcast and Leave Us An iTunes Review.

Val Low is a MAP IT Master & Brand Strategist and takes entrepreneurs to their next level of growth and impact. Through visual business mapping, Val works with entrepreneurs to take their dreams and business ideas out of their head and bring them to life. Val provides strategy on creating a message and brand to stand out in a noisy marketplace that people love to talk about.

Visit Val’s Website: https://vallow.me/

Connect with Val on Linked In: https://www.linkedin.com/in/val-low

#entrepreneur #business #branding #marketing #mindset #problem solving #solution to problems #referrals #website #testimonials #customer journey

  continue reading

106 episoade

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