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093: Beyond the Cart: The Future of Personalization, Marketplaces, and Retail Transformation with Liesel Walsh

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Content provided by Natalija Pavic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Natalija Pavic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Liesl Walsh, a pioneer in digital retail transformation, explores the dynamic shifts in the shopping landscape, from fast fashion to immersive retail experiences. Drawing from her extensive experience with retail giants like Gap Inc. and Restoration Hardware, Liesl offers valuable perspectives into how e-commerce is redefining consumer habits, particularly for time-pressed parents.

The conversation examines the rapid rise of fast fashion brands like Shein and Temu, highlighting their innovative customer engagement tactics and the sustainability challenges they pose. Liesl also discusses the growing importance of personalization and technology in improving customer experiences.

Show Highlights:

  • Examination of fast fashion's impact on retail, focusing on companies like Shein and Temu, their business models, and sustainability concerns.
  • How personalization and strategic notifications enhance customer experience in modern retail.
  • Insight into immersive retail experiences and how these experiences transform shopping into an event.
  • The role of technology and data in enhancing customer engagement and personalization in retail.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

  continue reading

93 episoade

Artwork
iconDistribuie
 
Manage episode 461226505 series 3559776
Content provided by Natalija Pavic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Natalija Pavic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Liesl Walsh, a pioneer in digital retail transformation, explores the dynamic shifts in the shopping landscape, from fast fashion to immersive retail experiences. Drawing from her extensive experience with retail giants like Gap Inc. and Restoration Hardware, Liesl offers valuable perspectives into how e-commerce is redefining consumer habits, particularly for time-pressed parents.

The conversation examines the rapid rise of fast fashion brands like Shein and Temu, highlighting their innovative customer engagement tactics and the sustainability challenges they pose. Liesl also discusses the growing importance of personalization and technology in improving customer experiences.

Show Highlights:

  • Examination of fast fashion's impact on retail, focusing on companies like Shein and Temu, their business models, and sustainability concerns.
  • How personalization and strategic notifications enhance customer experience in modern retail.
  • Insight into immersive retail experiences and how these experiences transform shopping into an event.
  • The role of technology and data in enhancing customer engagement and personalization in retail.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

  continue reading

93 episoade

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