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092: Blending Strategy, Design, and Technology: Insights from Ascendis VP Vyara Ndejuru
Manage episode 459982039 series 3559776
In this episode of the Salesforce Commerce Innovations podcast, Joreal Whitfield interviews Vyara Ndejuru, VP of Marketing at Ascendis, to explore the intersection of strategy, design, and technology in driving innovation and growth. Vyara shares her journey from consumer marketing to B2B AI and highlights Ascendis' evolution from a strategy-focused consultancy to a multidisciplinary firm delivering transformative customer and employee experiences.
The conversation delves into how AI and composable commerce redefine workflows, the importance of aligning employee and customer experiences, and how partnerships like that with Salesforce enable Ascendis to address complex challenges for clients such as luxury wellness brand Rennaï. Key themes include fostering trust, reducing time-to-value, and leveraging cutting-edge technologies to unlock business growth.
Show Highlights:
- Ascendis’ evolution from a strategy consultancy to a strategy, design, and technology powerhouse.
- The importance of client-centric design and user research in driving business growth.
- The impact of AI and Progressive Web Apps on modern commerce and digital experiences.
- The strategic partnership between Ascendis and Salesforce.
- The role of technology in improving employee experiences to ensure superior customer service.
- Future commerce innovations, including the adoption of composable technologies and the significance of building advisor networks for entrepreneurs.
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
93 episoade
Manage episode 459982039 series 3559776
In this episode of the Salesforce Commerce Innovations podcast, Joreal Whitfield interviews Vyara Ndejuru, VP of Marketing at Ascendis, to explore the intersection of strategy, design, and technology in driving innovation and growth. Vyara shares her journey from consumer marketing to B2B AI and highlights Ascendis' evolution from a strategy-focused consultancy to a multidisciplinary firm delivering transformative customer and employee experiences.
The conversation delves into how AI and composable commerce redefine workflows, the importance of aligning employee and customer experiences, and how partnerships like that with Salesforce enable Ascendis to address complex challenges for clients such as luxury wellness brand Rennaï. Key themes include fostering trust, reducing time-to-value, and leveraging cutting-edge technologies to unlock business growth.
Show Highlights:
- Ascendis’ evolution from a strategy consultancy to a strategy, design, and technology powerhouse.
- The importance of client-centric design and user research in driving business growth.
- The impact of AI and Progressive Web Apps on modern commerce and digital experiences.
- The strategic partnership between Ascendis and Salesforce.
- The role of technology in improving employee experiences to ensure superior customer service.
- Future commerce innovations, including the adoption of composable technologies and the significance of building advisor networks for entrepreneurs.
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
93 episoade
Toate episoadele
×1 093: Beyond the Cart: The Future of Personalization, Marketplaces, and Retail Transformation with Liesel Walsh 52:29
1 092: Blending Strategy, Design, and Technology: Insights from Ascendis VP Vyara Ndejuru 45:58
1 091: Building E-Commerce Success: Lessons from Rich Lyons, Founder of Lyons CG 38:07
1 090: Agentforce and the Future of Commerce with Rob Smith from OSF 35:59
1 089: Ethics-Driven AI: Nicholas Teodori and Fatemeh Khatibloo Unpack the Power of Agents in Personalization and Commerce 48:42
1 088: From CRM to Commerce: Advanced Turf’s Journey into B2B and D2C Sales with CIO Tracie Pruden 26:22
1 087: Streamlining B2B Commerce: How PunchOut Automation Revolutionizes Procurement Integration w/ Phil Eatman 14:20
1 086: The B2B Marketplace Revolution: A Conversation with IBM’s Steve Conway 37:04
1 085: Holiday Readiness Unveiled: Performance, AI, and Scale with Eric Lessard 35:27
1 084: Scaling Genomics: Cam McKenzie on Transforming Commercial Operations at PacBio 38:34
1 083: How All Retailers Could Be Using Amazon Buy With Prime With VP Peter Larsen & Chief Customer Officer Adriana Bourgoin 45:46
1 082: Preparing for the Holiday Season with Forter's Principal Technologist, Doriel Abrahams 50:44
1 081: Innovation and the Evolution of the Richemont Customer Experience with VP Monica Villaquiran and Noibu President Kailin Noivo 38:09
1 080: Agents, AI, and Unified Commerce with Commerce Cloud CMO Kelly Thacker 34:26
1 079: REPLAY: The Future of The Online Car Buying Experience with Salesforce Architect Kent Packman of Aston Martin 46:22
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