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082: Preparing for the Holiday Season with Forter's Principal Technologist, Doriel Abrahams
Manage episode 443126720 series 3559776
In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud prevention & identity intelligence. The discussion highlights the critical role of trust as a currency in enhancing customer experiences and driving revenue growth, especially during the holiday shopping season and beyond.
Listeners will gain valuable insights into balancing loyalty programs with fraud strategies, the importance of seamless shipping and return policies, and the future of personalized shopping shaped by AI. Tune in for practical advice and expert perspectives on navigating the challenges of modern digital commerce.
Together, Forter and Salesforce have helped some of the world’s largest enterprises mitigate risk while maximizing revenue and customer lifetime value. With Salesforce Commerce Cloud, merchants can seamlessly integrate Forter’s fraud prevention solution, instantly improving the accuracy of their fraud decisions. To learn more, visit forter.com/partners/salesforce/.
Looking to stay ahead in digital commerce? Join us at Forter’s 2024 IMPACT Conference on October 9th in NYC. Use code SFDC24IMPACT to register for free at forter.com/impact! Plus, we’ve partnered with Forter on their 2024 Trust Premium Report to explore how brand trust is shaping shopping behavior and driving revenue. Read the full report here.
Show Highlights:
- The significance of trust in digital commerce as a crucial element for enhancing customer experience and driving revenue.
- Strategies for balancing loyalty programs with fraud prevention.
- Addressing the challenges retailers face during the holiday season.
- Preparing for holiday shopping from a fraud prevention perspective.
- The role of AI and predictive analytics in shaping personalized shopping experiences and combating fraud.
- The partnership between Salesforce and Forter in offering fraud prevention solutions and improving merchant performance.
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
93 episoade
Manage episode 443126720 series 3559776
In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud prevention & identity intelligence. The discussion highlights the critical role of trust as a currency in enhancing customer experiences and driving revenue growth, especially during the holiday shopping season and beyond.
Listeners will gain valuable insights into balancing loyalty programs with fraud strategies, the importance of seamless shipping and return policies, and the future of personalized shopping shaped by AI. Tune in for practical advice and expert perspectives on navigating the challenges of modern digital commerce.
Together, Forter and Salesforce have helped some of the world’s largest enterprises mitigate risk while maximizing revenue and customer lifetime value. With Salesforce Commerce Cloud, merchants can seamlessly integrate Forter’s fraud prevention solution, instantly improving the accuracy of their fraud decisions. To learn more, visit forter.com/partners/salesforce/.
Looking to stay ahead in digital commerce? Join us at Forter’s 2024 IMPACT Conference on October 9th in NYC. Use code SFDC24IMPACT to register for free at forter.com/impact! Plus, we’ve partnered with Forter on their 2024 Trust Premium Report to explore how brand trust is shaping shopping behavior and driving revenue. Read the full report here.
Show Highlights:
- The significance of trust in digital commerce as a crucial element for enhancing customer experience and driving revenue.
- Strategies for balancing loyalty programs with fraud prevention.
- Addressing the challenges retailers face during the holiday season.
- Preparing for holiday shopping from a fraud prevention perspective.
- The role of AI and predictive analytics in shaping personalized shopping experiences and combating fraud.
- The partnership between Salesforce and Forter in offering fraud prevention solutions and improving merchant performance.
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
93 episoade
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1 092: Blending Strategy, Design, and Technology: Insights from Ascendis VP Vyara Ndejuru 45:58
1 091: Building E-Commerce Success: Lessons from Rich Lyons, Founder of Lyons CG 38:07
1 090: Agentforce and the Future of Commerce with Rob Smith from OSF 35:59
1 089: Ethics-Driven AI: Nicholas Teodori and Fatemeh Khatibloo Unpack the Power of Agents in Personalization and Commerce 48:42
1 088: From CRM to Commerce: Advanced Turf’s Journey into B2B and D2C Sales with CIO Tracie Pruden 26:22
1 087: Streamlining B2B Commerce: How PunchOut Automation Revolutionizes Procurement Integration w/ Phil Eatman 14:20
1 086: The B2B Marketplace Revolution: A Conversation with IBM’s Steve Conway 37:04
1 085: Holiday Readiness Unveiled: Performance, AI, and Scale with Eric Lessard 35:27
1 084: Scaling Genomics: Cam McKenzie on Transforming Commercial Operations at PacBio 38:34
1 083: How All Retailers Could Be Using Amazon Buy With Prime With VP Peter Larsen & Chief Customer Officer Adriana Bourgoin 45:46
1 082: Preparing for the Holiday Season with Forter's Principal Technologist, Doriel Abrahams 50:44
1 081: Innovation and the Evolution of the Richemont Customer Experience with VP Monica Villaquiran and Noibu President Kailin Noivo 38:09
1 080: Agents, AI, and Unified Commerce with Commerce Cloud CMO Kelly Thacker 34:26
1 079: REPLAY: The Future of The Online Car Buying Experience with Salesforce Architect Kent Packman of Aston Martin 46:22
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