Building Brands Consumers Love

Contrary to Popular Opinion

In this special look-back episode, Todd and Kelly revisit some of the most valuable insights shared by past guests—industry leaders who’ve tackled the challenges of building strong brands in competitive markets.

Reflecting on these conversations, Todd and Kelly explore key strategies for leveraging social proof, fostering community, and navigating the complexities of platforms like Amazon.

With insights on balancing brand growth with profitability, creating purpose-driven connections, and choosing between agency and in-house marketing, this highlight episode distills actionable wisdom for brand builders wanting to up level their marketing strategies and approach.

Chapters:

• 00:00:00 - Introduction: Highlights from Top Brand-Building Conversations
• 00:00:44 - Social Proof, Brand Loyalty, and Scaling a Non-Alcoholic Beverage with E-Commerce
• 00:11:22 - Beyond the Pitch: Real Talk on Agency Selection with Liz Allen
• 00:22:50 - When Creativity Meets Execution with Oobli Head of Direct to Consumer, Traci Warren
• 00:39:19 - Insights Into the Evolving CMO Role with Juhi Pikale

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!