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Dr. Matthew Loop | Leveraging Social Media for Practice Growth | Brand Strategy
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Leveraging Social Media for Practice Growth with Dr. Matthew Loop
Introduction:
- Host introduces Dr. Matthew Loop, a pioneer in using social media for business growth, starting with platforms like MySpace and now spanning across Facebook, Instagram, and more.
Matthew's Journey:
- Graduated from Logan College of Chiropractic in 2004.
- Initially struggled with the business side of running a chiropractic practice.
- Learned crucial business and marketing strategies from books like "E-Myth" by Michael Gerber and "Influence: The Psychology of Persuasion" by Robert Cialdini.
Transition to Social Media:
- Early adopter of social media, starting with MySpace, to connect with potential clients near his practice.
- Developed courses teaching other chiropractors how to use social media effectively, which eventually led to a consulting career.
Current Focus:
- Active on multiple social platforms, though noting reduced organic reach on Facebook.
- Focuses on both organic content and paid advertising to maintain visibility and engage with his audience.
Key Insights and Advice:
- Emphasizes the importance of execution and quick action in business.
- Discusses the value of branding alongside direct response marketing.
- Encourages leveraging email marketing for direct communication with patients and clients.
Marketing Strategy:
- Utilizes a combination of social media platforms for content distribution and patient engagement.
- Stresses the importance of adapting to platform changes and regulations, especially with potential uncertainties like those surrounding TikTok.
On Learning and Growth:
- Recommends investing in learning directly from experts and possibly paying for mentorship to shorten the learning curve.
- Continues to engage in masterminds and learn about new areas like mergers and acquisitions.
Resources Mentioned:
Upcoming Events:
- Dr. Loop hosts the annual Social Media Revenue Summit, a conference focusing on practice growth and creating additional income streams. More details can be found at Social Media Revenue Summit.
Sign off:
- Dr. Loop shares final thoughts on the importance of adapting to the evolving landscape of social media and digital marketing.
- Encourages listeners to reach out to him on Facebook and Instagram for further guidance.
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