How SHE Used Feedback to Fuel Product Innovation & Build a Multi-Million Dollar Biz with Clare from Bon Maxie

SHE-talks E-commerce

In this episode of SHE-talks E-commerce, we chat with Clare, the founder of Bon Maxie. Clare has transformed the world of accessories with a massive range of functional bags, wallets and more. What began as a maternity leave project has now become a thriving e-commerce business, nine years in the making.

During our conversation, Clare shares how she turned personal frustrations into business opportunities, from struggling to find her other earring to developing functional yet fashionable solutions that solve everyday problems. Clare dives into the challenges of growing Bon Maxie while balancing life as a new mother, dealing with her son's health complications, and managing a fully remote team.

We also get a behind-the-scenes look at Clare's website strategy, the importance of showing products in action, and how being the face of her brand has deepened the connection with her customers.

We dive into:

✨ Product Development with Purpose: How Clare involves customers in the product creation process and why listening to their feedback is essential to Bon Maxie’s success.

✨ Remote Team Management: The pros and cons of leading a fully remote team and the flexibility it offers for both Clare and her staff.

✨ The Power of Being the Face of Your Brand: Clare discusses how showing up authentically on social media has helped build customer loyalty and trust.

✨ Stock Challenges: Navigating the balance between producing enough to meet demand and avoiding overstock, and the lessons Clare has learned along the way.

Join us for this insightful conversation filled with actionable tips on product development, e-commerce strategy, and balancing motherhood with entrepreneurship.

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Resources and Links:

Visit Bon Maxie to explore their range of products.

Follow @bonmaxie on instagram for their latest news and releases.

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
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