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How SHE Turned a Side Hustle into a Gifting Empire with Melissa Wilkinson from Personalised Favours
Manage episode 443065258 series 3484464
In this episode of SHE-talks E-commerce, we sit down with Melissa Wilkinson, founder of Personalised Favours, a company known for its unique personalised gifts. Melissa shares her inspiring journey of starting the business as a side hustle while working full-time, eventually growing it into a booming brand that’s loved around the world.
From starting with just a laser engraver and working out of her garage, to now managing over 2000 SKUs and fulfilling massive corporate orders for brands like Porsche and Lamborghini, Melissa's story is full of invaluable insights for anyone looking to scale their e-commerce business.
Melissa opens up about the unexpected twists and challenges along the way, including how winning a laser engraver at a trade show was the catalyst that led her to quit her day job and go all-in on her dream. She also shares the lessons learned from international expansion, navigating brand growth, and maintaining a diverse, happy team of 50 to 70 employees.
We dive into:
✨ The early days: How Melissa started Personalised Favours as a side hustle while still working full-time.
✨ Scaling challenges: From working out of a garage to moving into a 1,800 square metre warehouse with 12 laser engravers.
✨ Winning moments: How Melissa won her first engraver and used it to transform her business.
✨ Corporate orders: Fulfilling personalised gift orders for Porsche, Lamborghini, and Australian Idol.
✨ International expansion: Melissa’s lessons from entering the U. market, including the branding challenges of selling to different countries.
✨ Peak season madness: Juggling 2000SKUs…and what happens when Melissa sells out of stock
Join us for an insightful episode filled with practical tips and entrepreneurial wisdom from Melissa Wilkinson, a true SHE-com success story.
Resources and Links:
Visit Personalised Favours to explore their range of products.
Follow @personalised_favours on instagram for their latest news and releases.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
47 episoade
Manage episode 443065258 series 3484464
In this episode of SHE-talks E-commerce, we sit down with Melissa Wilkinson, founder of Personalised Favours, a company known for its unique personalised gifts. Melissa shares her inspiring journey of starting the business as a side hustle while working full-time, eventually growing it into a booming brand that’s loved around the world.
From starting with just a laser engraver and working out of her garage, to now managing over 2000 SKUs and fulfilling massive corporate orders for brands like Porsche and Lamborghini, Melissa's story is full of invaluable insights for anyone looking to scale their e-commerce business.
Melissa opens up about the unexpected twists and challenges along the way, including how winning a laser engraver at a trade show was the catalyst that led her to quit her day job and go all-in on her dream. She also shares the lessons learned from international expansion, navigating brand growth, and maintaining a diverse, happy team of 50 to 70 employees.
We dive into:
✨ The early days: How Melissa started Personalised Favours as a side hustle while still working full-time.
✨ Scaling challenges: From working out of a garage to moving into a 1,800 square metre warehouse with 12 laser engravers.
✨ Winning moments: How Melissa won her first engraver and used it to transform her business.
✨ Corporate orders: Fulfilling personalised gift orders for Porsche, Lamborghini, and Australian Idol.
✨ International expansion: Melissa’s lessons from entering the U. market, including the branding challenges of selling to different countries.
✨ Peak season madness: Juggling 2000SKUs…and what happens when Melissa sells out of stock
Join us for an insightful episode filled with practical tips and entrepreneurial wisdom from Melissa Wilkinson, a true SHE-com success story.
Resources and Links:
Visit Personalised Favours to explore their range of products.
Follow @personalised_favours on instagram for their latest news and releases.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
47 episoade
Toate episoadele
×1 What SHE Knows Now: Year-End Lessons on Business, Bravery, and Balance with Lisa and Mel from SHE-com 50:34
1 Why SHE Believes Intuition is Her Greatest Superpower in Building a Global Beauty Brand with Heather Spierings from Eye of Horus 52:35
1 How SHE Turned Adversity into Achievement; Navigating Divorce, Parenting, and and a 30 Year Business Legacy with Catherine from Aromababy 52:32
1 How SHE Made Waves with Minimal Waste and Went From Desk Job to National Distribution with Karen Tan from ohGigi 50:57
1 How SHE Sparked a Movement with her ‘Sorry to Offend You’ Campaign – and Skyrocketed Her Sales with Chloe De Winter from Nala 53:55
1 How THEY Turned a PR Fail into Content Gold and Built a Worldwide Brand with Jess and Stef from TWOOBS 1:03:35
1 How SHE Landed Her Cheeky Swimwear on National Media and International Runways with Ashya McDonald from Full Bums Swimwear 1:02:14
1 How SHE Turned a Side Hustle into a Gifting Empire with Melissa Wilkinson from Personalised Favours 58:43
1 How SHE Used Feedback to Fuel Product Innovation & Build a Multi-Million Dollar Biz with Clare from Bon Maxie 1:03:24
1 What SHE Said: Gold Nugget Takeaways from Trailblazing Speakers at the E-commerce Event of the Year 52:39
1 How SHE Turned a Rainy Day Into a Global Success with Dani from Merry People 50:09
1 How SHE Built a Thriving Brand While Keeping Production Local with Fleur from Leina and Fleur 57:26
1 Why SHE Said Goodbye to Priceline and Hello to E-commerce Growth with Renee from Cinch Skin 51:45
1 How SHE Turned a Market Stall into a Multimillion-Dollar Skincare Success with Vanessa from Vanessa Megan Skincare 1:03:24
1 How SHE Stayed True to Her Roots and Landed in 800+ Stores with Katherine from People Haircare 46:38
1 How THEY Turned a Campfire Idea into a Global Empire with Anna and Anika from Ringers Western 50:20
1 How SHE Cut Off Her Own Lashes Live Online and Built an 8 Figure Business in 2 Years with Kasey from Xali Organics 52:41
1 How SHE Went from Natural Disasters to Revolutionising the Meat Industry and Building a Multi-Million Dollar Empire with Bianca Tarrant from Our Cow 51:36
1 How SHE Turned Her Back on Going Global…and Still Built an 8-Figure Empire with Lauren Roe from I Love Linen 54:40
1 How SHE Turned Gut Pain into a Multi-Million Dollar Success Story with Jasmine from FixBIOME 59:24
1 How SHE Transformed a Family Business and DOUBLED Its Revenue This Last Year with Lauren from Motto Fashions 54:00
1 How SHE Went From Olympian to an E-commerce Success Story & Built a Database of Over 1 MILLION with Lisa Curry from Happy Healthy You 56:38
1 How SHE's scaling into the MULTI-MILLIONS and sold 900 units IN A DAY with Lou Rice from Strapsicle 55:38
1 The Top 10 Things I Have Learnt in 14 Years of Business 30:11
1 How SHE Became a Household Name with Jo Mercer 42:24
1 Behind the Scenes of SHE-com with Gabi Saper and the RISK of Meta Advertising 16:56
1 How SHE Drives 300%+ GROWTH With ZERO COST Marketing Strategies with Zara Demeris from The Play Card Co 48:49
1 How SHE was Approached by ALDI and sold out in 3 DAYS with Kelly Lavery from Strucket 53:40
1 How SHE SAVED her Business 30k worth of Damaged Stock using Tik Tok with Monica Tarca From Vestirsi 41:58
1 How SHE created a TGA Approved product and made $70K in a Day with Acacia Clarke from PuraU 42:35
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