Treceți offline cu aplicația Player FM !
How SHE Turned Adversity into Achievement; Navigating Divorce, Parenting, and and a 30 Year Business Legacy with Catherine from Aromababy
Manage episode 448605679 series 3484464
In this episode of SHE-talks E-commerce, Catherine Cervasio, founder of Aromababy, shares her journey of building one of Australia’s first natural baby skincare brands nearly 30 years ago. As a trailblazer in the eco-conscious baby market, Catherine discusses the evolution of consumer awareness and the importance of authenticity and ingredient transparency in today’s beauty industry.
Catherine reflects on balancing family and business, navigating international expansion, and preparing for a future exit. She also shares valuable insights into her passion for natural formulations and IP protection, highlighting her future projects that connect her love of sustainable ingredients and beauty.
You’ll hear about:
✨ The origin story: How Catherine’s personal needs as a mother led her to create Aromababy, pioneering natural baby skincare in Australia.
✨ Adapting to change: How the baby care market has evolved and how consumers today are more informed and eco-conscious than ever.
✨ Building brand equity: Catherine’s approach to IP protection, brand equity, and the potential for a meaningful exit strategy.
✨ Navigating wholesale and export: Tips on balancing domestic and international distribution, working with large retailers, and the nuances of dealing with global distributors.
✨ Personal resilience: Catherine’s experience balancing entrepreneurship with motherhood, going through a divorce, and raising two sons as a single mother.
✨ Defining success: Catherine’s vision of success as personal freedom and space for joy - a perspective gained after nearly three decades of entrepreneurship.
Tune in to learn how Catherine turned her entrepreneurial spirit into a trusted, longstanding brand and why she believes in creating a business that provides freedom and purpose.
Resources and Links:
Visit Aromababy to explore their range of products.
Follow @aromababyofficial on instagram for their latest news and releases.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
47 episoade
Manage episode 448605679 series 3484464
In this episode of SHE-talks E-commerce, Catherine Cervasio, founder of Aromababy, shares her journey of building one of Australia’s first natural baby skincare brands nearly 30 years ago. As a trailblazer in the eco-conscious baby market, Catherine discusses the evolution of consumer awareness and the importance of authenticity and ingredient transparency in today’s beauty industry.
Catherine reflects on balancing family and business, navigating international expansion, and preparing for a future exit. She also shares valuable insights into her passion for natural formulations and IP protection, highlighting her future projects that connect her love of sustainable ingredients and beauty.
You’ll hear about:
✨ The origin story: How Catherine’s personal needs as a mother led her to create Aromababy, pioneering natural baby skincare in Australia.
✨ Adapting to change: How the baby care market has evolved and how consumers today are more informed and eco-conscious than ever.
✨ Building brand equity: Catherine’s approach to IP protection, brand equity, and the potential for a meaningful exit strategy.
✨ Navigating wholesale and export: Tips on balancing domestic and international distribution, working with large retailers, and the nuances of dealing with global distributors.
✨ Personal resilience: Catherine’s experience balancing entrepreneurship with motherhood, going through a divorce, and raising two sons as a single mother.
✨ Defining success: Catherine’s vision of success as personal freedom and space for joy - a perspective gained after nearly three decades of entrepreneurship.
Tune in to learn how Catherine turned her entrepreneurial spirit into a trusted, longstanding brand and why she believes in creating a business that provides freedom and purpose.
Resources and Links:
Visit Aromababy to explore their range of products.
Follow @aromababyofficial on instagram for their latest news and releases.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
47 episoade
Toate episoadele
×1 What SHE Knows Now: Year-End Lessons on Business, Bravery, and Balance with Lisa and Mel from SHE-com 50:34
1 Why SHE Believes Intuition is Her Greatest Superpower in Building a Global Beauty Brand with Heather Spierings from Eye of Horus 52:35
1 How SHE Turned Adversity into Achievement; Navigating Divorce, Parenting, and and a 30 Year Business Legacy with Catherine from Aromababy 52:32
1 How SHE Made Waves with Minimal Waste and Went From Desk Job to National Distribution with Karen Tan from ohGigi 50:57
1 How SHE Sparked a Movement with her ‘Sorry to Offend You’ Campaign – and Skyrocketed Her Sales with Chloe De Winter from Nala 53:55
1 How THEY Turned a PR Fail into Content Gold and Built a Worldwide Brand with Jess and Stef from TWOOBS 1:03:35
1 How SHE Landed Her Cheeky Swimwear on National Media and International Runways with Ashya McDonald from Full Bums Swimwear 1:02:14
1 How SHE Turned a Side Hustle into a Gifting Empire with Melissa Wilkinson from Personalised Favours 58:43
1 How SHE Used Feedback to Fuel Product Innovation & Build a Multi-Million Dollar Biz with Clare from Bon Maxie 1:03:24
1 What SHE Said: Gold Nugget Takeaways from Trailblazing Speakers at the E-commerce Event of the Year 52:39
1 How SHE Turned a Rainy Day Into a Global Success with Dani from Merry People 50:09
1 How SHE Built a Thriving Brand While Keeping Production Local with Fleur from Leina and Fleur 57:26
1 Why SHE Said Goodbye to Priceline and Hello to E-commerce Growth with Renee from Cinch Skin 51:45
1 How SHE Turned a Market Stall into a Multimillion-Dollar Skincare Success with Vanessa from Vanessa Megan Skincare 1:03:24
1 How SHE Stayed True to Her Roots and Landed in 800+ Stores with Katherine from People Haircare 46:38
Bun venit la Player FM!
Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.