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Ep 2: Empowering Intimacy: Building the brand Bloomi with founder Rebecca Alvarez-Story
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In this conversation, I interview Rebecca Alvarez-Story, founder of Bloomi, a sexual wellness brand currently available at Target and CVS stores. We discuss Rebecca's journey from intimacy consulting to launching her own brand, the challenges she faced, and the importance of community engagement.
The conversation also covers her experience of launching in retail, particularly at Target, and the strategies for building a successful brand. Rebecca shares insights on product development, marketing, and the significance of representation in the industry.
Impactful highlights within the episode:
- Community engagement and feedback are important for understanding what your consumers want and where they want to buy
- The importance of being prepared for retail challenges and opportunities before and after you land on shelf
- Continuous innovation and adaptation are key to maintaining relevancy in the market
Breakdowns:
00:00 Introduction to Bloomi and Rebecca Alvarez-Story
03:02 Rebecca's Journey to Founding Bloomi
05:47 Launching her first product
09:01 Navigating Early Challenges and Successes
12:08 Building a Brand and Community
14:57 Retail Strategy and Target Partnership
17:56 The Emotional Launch Experience
20:57 Understanding what Consumers want
34:11 Pitching to Target
42:30 Raising Venture
59:50 Competitive Pricing within your own Brand
Links mentioned in this episode:
Social Media:
Rebecca Alvarez-Story Instagram: https://www.instagram.com/rebeccaalvarezstory/
Bloomi Instagram: https://www.instagram.com/thebloomi/
Bloomi Tiktok: https://www.tiktok.com/@thebloomi
Shop Bloomi:
https://thebloomi.com/
Check out target.com and cvs.com to find stores where Bloomi is sold in a retailer near you.
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Reach out if you know of a female founder with an impactful brand and retail story!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book
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