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Getting in a scrum with Golfbreaks' Bee Craft

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Manage episode 522435417 series 2440638
Content provided by Tom Ollerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Ollerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going.

Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing environments: the scrum methodology.

On the podcast, she explains:

  • How applying structured two-week sprints to campaign planning brings down the stress and increases productivity levels
  • Why scrums are great for accountability and transparency in marketing
  • How it's not just about the data - but also very much about humans, on both sides of the marketing coin.

  continue reading

339 episoade

Artwork
iconDistribuie
 
Manage episode 522435417 series 2440638
Content provided by Tom Ollerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Ollerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going.

Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing environments: the scrum methodology.

On the podcast, she explains:

  • How applying structured two-week sprints to campaign planning brings down the stress and increases productivity levels
  • Why scrums are great for accountability and transparency in marketing
  • How it's not just about the data - but also very much about humans, on both sides of the marketing coin.

  continue reading

339 episoade

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