[Acquired By Apple] Beats By Dre’s Omar Johnson On Building A Brand And Standing Out Sit Down Startup podcast

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[Acquired by Apple] Beats by Dre’s Omar Johnson on building a brand and standing out

2y ago 25:39

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Content provided by Adam O'Donnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam O'Donnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In 2010, Beats by Dre saw a huge opportunity to pivot and make a mark. They were able to uniquely combine the world of sports and music in a way people hadn’t seen before. A clear vision and authentic messaging helped differentiate themselves.

We talked with former CMO, Omar Johnson, who shared insights from Beats’ early days:

Set clear objectives. Find an authentic place for your product.

Discover interesting ways to tell the same story. Come up with a clear and simple focus and apply that message to different contexts.

Listen to people’s needs. Pay attention to real human behaviors — listening is what sparks big ideas.

… continue reading

98 episoade

Artwork

[Acquired by Apple] Beats by Dre’s Omar Johnson on building a brand and standing out

Sit Down Startup

published 2y ago

Distribuie

MP3•Pagina episodului

Content provided by Adam O'Donnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam O'Donnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In 2010, Beats by Dre saw a huge opportunity to pivot and make a mark. They were able to uniquely combine the world of sports and music in a way people hadn’t seen before. A clear vision and authentic messaging helped differentiate themselves.

We talked with former CMO, Omar Johnson, who shared insights from Beats’ early days:

Set clear objectives. Find an authentic place for your product.

Discover interesting ways to tell the same story. Come up with a clear and simple focus and apply that message to different contexts.

Listen to people’s needs. Pay attention to real human behaviors — listening is what sparks big ideas.

… continue reading

98 episoade

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