#162 - Peter Kell on The Three Things You Need to Know to Crush VSL on Facebook

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Peter Kell is one of the dominant VSL marketers, and the VSL Advertising Lead at Mindvalley. He managed to drive revenue from a brand of a standing start of 0 all the way to 40 million in 12 months, before exiting and moving on to the next adventure. Peter's mission is to help ecommerce marketers and affiliate marketers hit multiple 7-figure months, and today he will share all his best-kept secrets to succeed using the power of VSL. All this and much more, up next.

Bullet points

(00:04) Intro

(02:00) The start as an entrepreneur

(05:47) Learning the hard way

(08:35) Finding a mentor to learn media buying

(10:21) Pivoting toward ecommerce and VSL

(13:45) The three things that take to crush VSL on Facebook

(15:44) Long VSL on Facebook

(17:32) The formula to make a VSL

(21:53) The visual components of a VSL

(24:51) Where to find VSL now

(26:48) Current projects and a million a day

(29:35) Best traffic sources for ecommerce

(33:24) Native and the two big ideas of VSL

(34:27) Authority and working with celebrities

(38:06) Getting started

(41:51) Testing different videos

(45:38) Where to find out more

(46:33) Rapid fire question round

(46:46) If you ever had to start again, how would you make your money?

(47:03) What is the most common or biggest mistake that leaders make?

(47:28) Who is a great leader (alive or dead) and why?

(48:09) How do you hire top talent?

(50:15) What is one of your proudest moments?

(51:03) What is one interesting fact about you that not many people would know?

(51:47) What daily routines do you have (morning or evening) that have helped make you successful?

(53:11) What book (or books) changed your mindset or life?

(56:56) What is the most exciting question you spend your time thinking about?

(58:56) What advice would you give your younger self?

(59:11) What was your biggest challenge starting in business and how did you overcome it?

(59:48) What unusual or underrated food or drink should more people try out?

(01:00:17) What makes you happiest?