Treceți offline cu aplicația Player FM !
Micro-Influencer Marketing for Political Campaigns, with Ryan Davis
Manage episode 413629983 series 1401914
Ryan Davis, Co-Founder of People First, discusses how "micro-influencers" or "micro-creators" are being used in political campaigns. We discuss the benefits of using micro-influencers for engagement, as well as how they can be used to target specific blocks of voters. Ryan also shares how these creators can inform the political strategy of campaigns through panels and focus groups, and how the comments to creators' content can reveal themes and sentiments important for the campaign.
Here's a list of resources on micro-influencers written by Ryan and People First:
White paper on micro-influencers
2024 election guide on micro-influencers
175 episoade
Manage episode 413629983 series 1401914
Ryan Davis, Co-Founder of People First, discusses how "micro-influencers" or "micro-creators" are being used in political campaigns. We discuss the benefits of using micro-influencers for engagement, as well as how they can be used to target specific blocks of voters. Ryan also shares how these creators can inform the political strategy of campaigns through panels and focus groups, and how the comments to creators' content can reveal themes and sentiments important for the campaign.
Here's a list of resources on micro-influencers written by Ryan and People First:
White paper on micro-influencers
2024 election guide on micro-influencers
175 episoade
सभी एपिसोड
×Bun venit la Player FM!
Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.