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Branded Entertainment & Celebrity Marketing Masterclass with Jarrod Moses & Marc Beckman
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Do you ever wonder how Rihanna, Taylor Swift, and Lady Gaga secure multi-million dollar endorsement deals? Why do brands pay them so much money? And what happens commercially after an advertising campaign featuring a world renowned icon is activated? Jarrod Moses is the founder and CEO of the United Entertainment Group and has bridged the gap between Hollywood and Madison Avenue for the past 25 years.
Jarrod has developed culture-powered, award-winning marketing verticals for Unilever, Samsung, AT&T, Starbucks, The North Face, and the list goes on. On this episode of Some Future Day, Jarrod joins me to share an insider's perspective of the branded entertainment industry, from strategy development and celebrity selection to deal formation and beyond.
Jarrod goes on to break down the critical components of dealmaking and even predicts the future of marketing. It's worth noting Jarrod is an avid Bruce Springsteen fan, has a wonderful family, and I can't thank him enough for joining me as a guest on this killer episode of Some Future Day.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
LinkedIn: https://www.linkedin.com/in/jarrod-moses-18481378/
United Entertainment Group: https://www.uegworldwide.com/
To join the conversation follow Marc Beckman here:
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