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Inside The $500 Billion Creator Economy: Ryan's World, Toys and Colors, and Love, Diana | Chris Williams & Marc Beckman
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The creator economy is expected to grow to 500 billion by 2027, according to Goldman Sachs. Ryan Kaji of Ryan's World has turned his toy review YouTube channel into a billion-dollar empire, which now includes branded merchandise, a television series, spin-off channels, licensing deals, And even a new feature film. Ryan's YouTube channel boasts 60 million subscribers and 82 billion lifetime views.
Chris Williams, founder and CEO of Pocket.Watch, is the man behind Ryan's World. Williams, a former Google and Disney exec, is the visionary behind this 21st century media juggernaut, which today features the most popular kid stars on the planet. If you aren't familiar with Dan Rhodes, Toys and Colors, Love Diana, and the Onyx family, it's time to get out from under that rock. And what does this do?
On this episode of Some Future Day, Chris joins me to unlock the commercial intrigue Surrounding the creator economy from his recent encounter with the United States president in the White House to YouTube's monopoly on the industry and AI's imminent impact, we cover it all.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
Chris on LinkedIn: https://www.linkedin.com/in/chrismwilliams/
pocket.watch: https://pocket.watch/
To join the conversation follow Marc Beckman here:
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