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4. Daniella Vega: How Selfridges is leading the way in helping their customers shop more thoughtfully & sustainably
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In this week’s episode I have the pleasure of speaking to Daniella Vega, the Group Director of Sustainability at Selfridges and a true pioneer in the world of retail. In the second half of 2020, Selfridges’ launched Project Earth, a transformational initiative which aims to ‘change the way we shop’ by reducing environmental impact and driving change through retail activism.
Daniella has always had a deep understanding of how everything in the world is interconnected, so after pursuing a career producing nature documentaries she became set on making sustainability a household practice in the UK. She was involved in Sky becoming the first media company to become carbon neutral, and then moved to transform the future of retail.
In this episode, Daniella explains what retail can do to tackle the climate crisis, why the supply chain matters, and how to drive change, even if it seems impossible.
The ask: We need to rethink the way we buy and wear our clothes. Be more conscious about how you buy, and buy with the thought that you’ll be keeping that product forever
Do you have a comment, question or would you like to share your own advice on Starting Somewhere? You can find me on Twitter (www.twitter.com/saravaughan) or send me a DM on Instagram (www.instagram.com/saravaughanofficial)
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