Business and Marketing Lessons of 2024 and Goals for the Year Ahead

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How do you show up when it feels like your life is a dumpster fire? Legit, it’s a question I hear often from clients who just…sometimes don’t want to show up because they feel like it’s hard to “sell” themselves when they may be dealing with other ish in their lives. I get that. That was my January. In this episode of "Stop the Scroll," we’re chatting about navigating authenticity online amidst personal and global challenges. We’re giving you some actionable strategies for maintaining control in business during chaotic times, from the systems you implement to how to repurpose your content to stay consistent. Whether it's about balancing personal upheavals or confronting the broader societal ups and downs, we’re giving some candid reflections to remind us that it's okay—and necessary—to step back and care for ourselves once in a while. Tune in to explore how these experiences shaped her approach to showing up authentically, even when the world feels overwhelming. Episode Highlights: How to maintain authenticity on social media during tough times. The importance of grace and relatable content in overcoming personal and macro-level hurdles. Strategies for setting up systems and supports to manage life’s unpredictabilities in business. Why we need to take breaks and prioritize self-care amid entrepreneurial hustles. Resources Mentioned: Carla Beisinger’s Monday Marketing Memo: https://www.carlabiesinger.com/ GoFundMe for Leanna Lawson - https://www.gofundme.com/f/support-leanna-lawsons-battle-with-rare-cancer? Repurposing Workshop - https://www.heidijschmidt.com/content-planning-repurposing-workshop Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Repurpose Your Content Like a Pro: Strategies to Maximize Your Content’s Lifespan 20:23

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Tired of the content hamster wheel? You're not alone! As entrepreneurs, we often find ourselves overwhelmed by the constant demand to create new content. In this episode, we’re talking about how to work smarter, not harder, by revitalizing our existing content. When we repurpose our content, we maximize our marketing efforts without continuously churning out brand-new material. I’ve had many clients mention that they are the bottleneck when it comes to creating consistent content. Adopt repurposing as a consistent practice, so you can focus on achieving your business and marketing goals. Get your pens ready to jot down our strategies to expand your content’s lifespan and reach with tips and tools to enhance your content management. Content repurposing workshop - https://www.heidijschmidt.com/content-planning-repurposing-workshop Episode Highlights: Importance of content repurposing for efficient social media marketing Strategies for maximizing existing content and extending its reach Utilizing Repurpose IO to facilitate content management Workshops available for a deep dive into repurposing strategies Benefits of repurposing in saving time and achieving business goals Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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How to Grow Your Email List and Diversify Your Marketing 21:14

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Are you relying too much on social media to grow your business? What would you do if your favorite platform disappeared overnight? This year, a big theme among businesses - large and small alike - is how to diversify our marketing strategies. One of the easiest and most cost-effective ways to do this is by having a robust email marketing strategy. This week, we’re talking about how to build and grow your email list effectively. From leveraging lead magnets to enhancing your email opt-in strategies, you’ll learn why email marketing should be a critical component of your marketing and how it can lead to better conversions but also opportunities to diversify your income. Episode Highlights: Importance of diversifying marketing strategies amid volatility in the social media world How to build and grow an effective email list Benefits of lead magnets and tips for creating one Exploring alternative marketing strategies like SEO and long-form content Consideration of other revenue streams, including passive income and affiliate marketing Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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How To Own Your Marketing When You Feel Like Social Media is a Dumpster Fire 18:14

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Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet. Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever. So what do we do? How do we move our business forward and market ourselves when it feels like the platforms we’ve used for the past 15+ years are stacked against us and maybe, depending on your identity or politics, feel like they’re stacked against our values? I see you. This is a solid reminder that social media is rented space. So this week, we’re discussing ways to promote your business if you’re having qualms with some of the social activities of late. Values matter, and it’s okay if you want to take time away from these spaces on the internet - I promise your business won’t fail. Episode Highlights: Discussion on recent changes in Facebook's policies and their business implications. Importance of diversifying marketing strategies beyond social media. Tips for building in-person connections and leveraging email marketing. Personal anecdotes about fostering local community engagement. Value of owned marketing assets like websites and email lists. Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! Resources Mentioned: Repurposing Workshop Registration - https://www.heidijschmidt.com/content-planning-repurposing-workshop Tech Crunch article on Meta Updates - https://techcrunch.com/2025/01/07/meta-drops-fact-checking-and-loosens-its-content-moderation-rules/ Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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What We’re NOT Caring About in Our 2025 Marketing (and what we are!) 22:17

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You’ve seen the “ins and outs” trend right? This week, we’re doing a spin on that for our 2025 marketing tactics. This week, we’re sharing which tactics to keep and what to leave behind to stay ahead of the always-evolving digital landscape. From the nuanced use of hashtags to quality-driven content and AI-powered automation, this episode is full of insights to help you enhance your online presence without the overwhelm. We’re covering the necessity of smart automation, why you need to diversify your marketing strategy, and why this year, more than ever, you need to be a storyteller and community builder. This year more than ever, quality over quantity is crucial for your email and social media efforts in the coming year. Tune in to learn powerful tactics that will help you stop the scroll and capture your audience’s attention effectively in 2025. Episode Highlights: The importance of targeted hashtags and keyword-friendly captions. Balancing automation with authentic human interaction. Multi-channel marketing strategy to diversify audience reach. Emphasis on storytelling, community building, and employee-generated content. Prioritizing quality over quantity in email and social media marketing. Strategic use of AI for content creation and engagement. If you loved this episode, please take a moment to subscribe to Stop the Scroll on your favorite podcast platform! Also, don't forget to leave a review on Apple Podcasts —your feedback helps us reach more listeners and continuously improve our content. Thank you for your support! Resources Email Marketing Session with Jay Schwedleson From Inbound 2023 & 2024 Newsletter sign up Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Stop Copying Your Competitors: How to Stand Out Without Being a CopyCat 18:09

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We’re all inspired by content. However, imagine how it feels to create something, only to see someone else create something that feels… like the same content that you put out there. I saw a comment on threads recently that inspired this, about how a woman had gone viral with a reel, and a few days later, someone took her reel, and caption and basically put out the same thing and also… went viral. The copy cat, had more followers (by tens of thousands), and the thread I saw was like, “if you’ve amassed that much of a following, why would you feel the need to copy others? How are you lacking originality?” This week, we’re talking about just that. The pitfalls of plagiarizing and strategies to use the content that inspires you and your competitor research to inspire your own unique brand content without being a copycat. Let’s cultivate our own authentic and engaging online presences without yanking content from the FYP or Explore tab. In a world saturated with content, your unique voice is your strongest asset. By avoiding the temptation to copy competitors and instead focusing on carving out your own niche, you can build stronger relationships with your audience, foster trust, and set the stage for long-term success. Remember, authenticity isn't just a buzzword—it's a powerful strategy for sustainable growth. Key Points The negative impacts of copying competitors' content. Importance of understanding your unique audience and brand identity. Conducting competitor analysis to find content opportunities. Tips for repurposing high-performing content. Like what you hear? Be sure to subscribe so you don’t miss a single episode! We love feedback, and I read every single review – feel free to leave a review or email us with anything you’d like to hear on the podcast! Resources: Workshop on Content Repurposing Strategies (February 2025) Connect with Heidi on Instagram: @heidischmidt Follow Heidi on LinkedIn: Heidi Schmidt LinkedIn Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Social Media Trends and Predictions for 2025 25:23

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Happy New Year! Are you ready to crush your social media goals in the new year? Staying ahead of the curve is key for solopreneurs, entrepreneurs, and social media pros alike as trends evolve and predictions roll in. In this episode, we’re diving into the game-changing shifts you need to know for 2025. From the unstoppable rise of AI to the influence of Gen Z, you’ll discover how to adjust your marketing strategy to captivate this dynamic audience. Plus, we’ll break down performance marketing and why it’s a must for your toolkit. You’ll learn how to harness the power of short-form video, keep your content authentic, and make user-generated content work for you. But that’s not all—we’re also talking about the comeback of email newsletters, how creative risks can pay off big time, and why affiliate campaigns could be your secret weapon for revenue growth. This episode is packed with actionable tips to help you stay ahead of the competition and make 2025 your most successful year yet. Grab your notebook, and let’s get started! Episode Highlights: How to Leverage AI tools like Meta AI, TikTok Assistant, and Canva's AI features to optimize your social media marketing workflow. Why there’s a shifting focus to ROI-driven strategies using advanced analytics to connect social metrics with business outcomes. Why authenticity matters and how to balance the allure of trends with original, authentic content to maintain genuine engagement. The shift of user-generated content versus traditional influencer marketing We’d love to connect with you on social media. If you love what you hear, leave us a review and follow us wherever you listen to podcasts! Resources Mentioned: Cast Magic - https://get.castmagic.io/oacvbm1jghvp Descript - https://descript.com/ Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Business and Marketing Lessons of 2024 and Goals for the Year Ahead 20:11

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Happy End of 2024! Ready to elevate your business game in the year ahead? This week, we’re diving into a year end recap of the lessons learned running a social media marketing agency and the secrets to surviving and thriving. We experienced extensive client work, dealt with the harsh realities of burnout, and learned how to treat ourselves like a client. This episode is packed with strategies for diversifying revenue streams and the importance of delegating and outsourcing tasks, having strong systems and standard operating procedures in place. Whether you're a seasoned entrepreneur or just starting out, this episode will provide actionable advice to drive your business forward. Episode Highlights The importance of treating yourself like a client and setting boundaries to prevent burnout. Why you need diversified revenue streams, and a client base to generate leads and revenue. How to implement strong systems and document processes to ensure business continuity. Why building strong, local relationships helps enhance your brand and broaden your client base Why you need an integrated marketing approach that includes social media, email marketing and community engagement. Like what you hear? I’d love for you to leave a review wherever you listen to podcasts! Be sure to follow us on Apple Podcasts or wherever you listen to podcasts! Resources Schedule a strategy session to get your 2025 plan in motion Get a Marketing Audit Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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How to Thrive as an Introverted Entrepreneur 23:17

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Where are my fellow introverts at? Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again! In this episode, we’re diving into how to harness your introverted strengths to build meaningful connections and thrive in the business world. Navigating all the “shoulds” in business can be draining to our energy - but we’re diving into some actionable tips to help navigate networking, optimize their social media strategy, and maintain their sanity. There’s a lot of power in the old adage quality over quantity especially in friendships and relationships, we’re also sharing practical self-care routines to ensure you're recharging effectively which is especially important for introverts. This episode is packed with personal anecdotes, expert advice, and the encouragement you need to succeed on your own terms. KEY POINTS The challenges and strengths of being an introvert in business Strategies for effective networking and building meaningful relationships The importance of authentic and consistent marketing for introverts Practical self-care tips for managing energy levels and preventing burnout Time-blocking, delegation, and the use of automation tools If this episode resonates with you, be sure to leave a review and connect with us on social media! Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Essential Social Media Ad Strategies feat. Carol Kabaale 38:12

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Ever wondered why your social media ads aren't delivering the results you hoped for? Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end up disillusioned? You're not alone! This week, we’re chatting with Carol Kabale, a seasoned Facebook ads consultant. Carol shares the importance of using successful social media posts as the starting point for ads, ensuring you leverage existing engagement for better impact. She explains how to set tangible business goals that go beyond mere view counts, advocating for strategies that lead to real growth and effective lead generation. Carol dives into the nitty-gritty of setting up strategic ad campaigns, key performance indicators (KPIs) such as cost per result and the necessity of baseline testing and talks about the why behind waiting at least three months to properly optimize and verify campaign effectiveness. If you’re curious about Meta ads, this is a must listen for actionable takeaways that will make your campaigns more effective in the long run! Episode Highlights: Start ad campaigns using successful social media posts to ensure high engagement. Set clear business goals beyond view counts to drive meaningful growth. Employ tools like ManyChat for streamlined lead capture and engagement. Avoid simply boosting posts; utilize Ads Manager for detailed targeting and comprehensive tracking. Allocate a minimum of three months for campaign optimization and accurate metric assessments. About Carol Kabaale Carol Kabaale is a Facebook Ads & Strategy Consultant dedicated to helping online business coaches shine with Facebook ads. Resources Facebook ad readiness quiz - https://carolkabaale.com/quiz/ Website: http://carolkabaale.com/ Instagram: http://instagram.com/carolkabaale LinkedIn: linkedin.com/in/carolkabaale Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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How to Elevate Your LinkedIn Strategy with Short-Form Video 20:00

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Ready to take your LinkedIn game to the next level? Short-form videos are making their way to the professional networking platform that every B2B client of mine has a presence on. My question is, are you ready to add video to YOUR LinkedIn Strategy? With video views on LinkedIn booming, this episode discusses how you can get noticed on the platform through short-form video and the essentials of creating killer short-form videos tailored for LinkedIn’s unique audience. Find out why keeping your videos under two minutes is a must and how to nail that clear audio and snappy pace. From sharing conference highlights to giving a peek behind the scenes at work, you’ll discover what kinds of content really engages with your LinkedIn audience. Whether you’re flying solo or running a big business, this episode is packed with practical strategies to help you nail your video marketing on LinkedIn. You’ll be all set to captivate your audience and expand your network like a pro. Episode Highlights: The lowdown on why short-form video is becoming a big deal on LinkedIn. Tips for making engaging LinkedIn videos, like keeping them short and adding subtitles. How to easily repurpose content from Instagram and TikTok for LinkedIn. How tools like Descript and CastMagic can simplify video making. Why knowing your audience is key to LinkedIn success. Be sure to subscribe to the podcast to get the expert tips you need to stop the scroll and start engaging your audience! Love what you hear? Leave a review for the podcast so other business owners can find us! Resources Mentioned Schedule a Strategy Session Descript for AI Video Editing CastMagic for AI Content Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Increasing Revenue with Strategies Beyond Social Media Featuring Cat Valverde 35:35

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Every social media manager I know often laments about declining social media performance. Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year. Are you also tired of unpredictable social media algorithms sapping your engagement? In this episode, I’m chatting with Digital Strategist Cat Valverde about why shifting your focus to email marketing could be the game-changer your business needs. In this episode, we delve into the realities of social media marketing's decline and reveal actionable strategies to regain control over your audience reach. We dive into how to grow email lists with valuable freebies and build meaningful client relationships that drive revenue. This episode is packed with practical tips, and is your go-to guide for sustainable marketing tactics that work. Don’t miss out on expert advice from our guest, Cat Valverde, who shares her innovative approaches to equitable outsourcing and diversified marketing. Whether you're struggling with ad spends or looking for new ways to engage your audience, this episode is full of insights and strategies. Episode Highlights: The pitfalls of relying solely on social media marketing and the benefits of email marketing. Strategies for growing email lists through valuable content and strong client relationships. Insights on diversifying marketing channels and equitable outsourcing practices. Case study: leveraging viral social media moments to enhance engagement and growth. Encouraging innovation through quick testing and adaptation of new marketing ideas. Be sure to subscribe to the podcast to get the expert tips you need to stop the scroll and start engaging your audience! Love what you hear? Leave a review for the podcast so other business owners can find us! Resources Mentioned Cat Valverde’s free pilot program: emailrevamp.com ______________________________________________________________________ About Cat With joy in her heart, an MBA, a Harvard Organizational Psych Masters in progress, and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy. She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially? Connect with Cat Connect with Cat on X Connect with Cat on Linkedin Connect with Cat on Instagram Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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You Don’t Need 10,000 Followers to be Successful in Business 21:13

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Let’s get a little personal. What did your online journey first look like? When did you join social media? In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration . It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college. I talk about how my lifelong love for storytelling and writing has now culminated in her contribution to the collaborative book series "We Lead." It’s a little bit professional, and also a love story - and sharing how my love of social media and content marketing led to various career opportunities. From my early days with LiveJournal and Facebook to working for marketing agencies, I’m sharing some invaluable lessons learned along the way. But the biggest lesson of all, is my chapter: that business success doesn't correlate with having 10,000 followers, but rather with building an engaged and authentic community with an emphasis on consistency, authenticity, and the value of focusing on meaningful connections rather than vanity metrics. For all marketing professionals, small business owners, and aspiring content creators, this episode is a treasure trove of encouragement and practical tips on how to grow and succeed in the digital world. Episode Highlights: We’re introducing We Lead - a collaborative book about connection, community, collaboration, and business. Heidi’s personal and professional journey in social media and content marketing. Insights on the importance of community building and authentic engagement over vanity metrics. Practical advice on managing social media presence effectively. How to tackle imposter syndrome and the overwhelm of online marketing Resources Mentioned: We Lead Volume 1 We Lead Volume 2 Leading Ladies Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Stop Sleeping on Google Reviews: Why They Matter and How to Get Them 22:37

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Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews! I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on social media?” This stopped me in my tracks because what good is that? We should be encouraging people to leave Google reviews of our member businesses. I had to remind the committee members (all lovely, incredible business people) that the value of a Google Business Review is much higher than us sharing it around our social media profiles. This week, we’re diving into the WHY of Google Reviews, and how to incorporate them in a non-icky way in your social media strategy. Episode Highlights: Importance of Google reviews for local SEO and online reputation. Strategies to capture Google reviews without feeling pushy. Significance of responding to both positive and negative reviews. How to leverage customer reviews for social media content. The correlation between the number of reviews and local search visibility. Love our podcast? Please leave us a review on Apple Podcasts or wherever you listen. Your feedback helps us grow and reach more listeners! Resources: Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e Get Your Online profiles audited - https://www.heidijschmidt.com/social-audit Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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The Power of Purposeful Content featuring Peg Fitzpatrick 40:17

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