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How To Own Your Marketing When You Feel Like Social Media is a Dumpster Fire

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Manage episode 463337768 series 3568897
Content provided by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet.

Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever.

So what do we do? How do we move our business forward and market ourselves when it feels like the platforms we’ve used for the past 15+ years are stacked against us and maybe, depending on your identity or politics, feel like they’re stacked against our values?

I see you.

This is a solid reminder that social media is rented space. So this week, we’re discussing ways to promote your business if you’re having qualms with some of the social activities of late. Values matter, and it’s okay if you want to take time away from these spaces on the internet - I promise your business won’t fail.


Episode Highlights:

  • Discussion on recent changes in Facebook's policies and their business implications.

  • Importance of diversifying marketing strategies beyond social media.

  • Tips for building in-person connections and leveraging email marketing.

  • Personal anecdotes about fostering local community engagement.

  • Value of owned marketing assets like websites and email lists.

Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well!
Resources Mentioned:

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

  continue reading

46 episoade

Artwork
iconDistribuie
 
Manage episode 463337768 series 3568897
Content provided by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet.

Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever.

So what do we do? How do we move our business forward and market ourselves when it feels like the platforms we’ve used for the past 15+ years are stacked against us and maybe, depending on your identity or politics, feel like they’re stacked against our values?

I see you.

This is a solid reminder that social media is rented space. So this week, we’re discussing ways to promote your business if you’re having qualms with some of the social activities of late. Values matter, and it’s okay if you want to take time away from these spaces on the internet - I promise your business won’t fail.


Episode Highlights:

  • Discussion on recent changes in Facebook's policies and their business implications.

  • Importance of diversifying marketing strategies beyond social media.

  • Tips for building in-person connections and leveraging email marketing.

  • Personal anecdotes about fostering local community engagement.

  • Value of owned marketing assets like websites and email lists.

Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well!
Resources Mentioned:

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

  continue reading

46 episoade

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