Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Andi Jarvis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Jarvis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Strategy Sessions Marketing Podcast with Jane Maher
Manage episode 342338859 series 3247906
Content provided by Andi Jarvis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Jarvis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Jane Maher is the Head of Marketing for FREE NOW in Ireland, having joined the company in December 2021.
In this episode we discuss:
- This history of free now and why it’s more than a ride hailing app
- The challenge facing marketing in a competitive space
- Brand v performance marketing
- The roll of CSR for Free Now
- How you balance global and local marketing
- Dive into the marketing strategy process at Free Now
- The pleasures and challenges of being number 1 in the market
- Your take on the value of education
A Word From Our Sponsor
This episode is sponsored by Learn Inbound. One of the best marketing conferences in Ireland returns to Dublin on Thursday 27 October 2022 after a Covid break. Learn Inbound is where marketers go to thrive and the team behind the event are putting together an amazing line up of speakers.
Already confirmed is Jono Alderson, Head of SEO for Yoast and he’ll be joined by some of the world’s best digital marketers. One piece of bad news… Andi will be hosting the event!
A limited number of super early bird tickets are available for €175 +VAT (reduced from €449) and include full access to all the talks, exhibition area, lunch, coffee & drinks and access to After Party.
What you need to know:
- Single track conference
- Aviva Stadium, Dublin
- Thursday 28 October, 9am-5pm
- Super Early Bird tickets are €175 +VAT
- Get your tickets here.
Now, back to the show…
Jane Maher
Jane is responsible for the development and execution of FREE NOW’s marketing strategy and campaigns across the Irish market. She also identifies key opportunities to grow the FREE NOW brand as the market leader in the multi-mobility space and implement best-in-class driver and passenger engagement initiatives.
As a member of FREE NOW’s senior leadership team, Jane will contribute to the strategic direction of the company and its ambitious goals concerning environmentally friendly transport, micro-mobility and driver-centricity.
Jane has over 10 years’ experience across multiple B2B and B2C functions. She is experienced in a diverse range of communication and marketing disciplines including digital, global marketing, business development and partnership management.
Before joining FREE NOW, Jane worked with premium spirits company William Grant & Sons for over 8 years fulfilling roles in the US & UKI in global brand management, commercial development & local marketing management.
Find Jane on LinkedIn, Twitter, Instagram
Book Recommendations
Andi Jarvis
87 episoade
Distribuie
Manage episode 342338859 series 3247906
Content provided by Andi Jarvis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Jarvis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Jane Maher is the Head of Marketing for FREE NOW in Ireland, having joined the company in December 2021.
In this episode we discuss:
- This history of free now and why it’s more than a ride hailing app
- The challenge facing marketing in a competitive space
- Brand v performance marketing
- The roll of CSR for Free Now
- How you balance global and local marketing
- Dive into the marketing strategy process at Free Now
- The pleasures and challenges of being number 1 in the market
- Your take on the value of education
A Word From Our Sponsor
This episode is sponsored by Learn Inbound. One of the best marketing conferences in Ireland returns to Dublin on Thursday 27 October 2022 after a Covid break. Learn Inbound is where marketers go to thrive and the team behind the event are putting together an amazing line up of speakers.
Already confirmed is Jono Alderson, Head of SEO for Yoast and he’ll be joined by some of the world’s best digital marketers. One piece of bad news… Andi will be hosting the event!
A limited number of super early bird tickets are available for €175 +VAT (reduced from €449) and include full access to all the talks, exhibition area, lunch, coffee & drinks and access to After Party.
What you need to know:
- Single track conference
- Aviva Stadium, Dublin
- Thursday 28 October, 9am-5pm
- Super Early Bird tickets are €175 +VAT
- Get your tickets here.
Now, back to the show…
Jane Maher
Jane is responsible for the development and execution of FREE NOW’s marketing strategy and campaigns across the Irish market. She also identifies key opportunities to grow the FREE NOW brand as the market leader in the multi-mobility space and implement best-in-class driver and passenger engagement initiatives.
As a member of FREE NOW’s senior leadership team, Jane will contribute to the strategic direction of the company and its ambitious goals concerning environmentally friendly transport, micro-mobility and driver-centricity.
Jane has over 10 years’ experience across multiple B2B and B2C functions. She is experienced in a diverse range of communication and marketing disciplines including digital, global marketing, business development and partnership management.
Before joining FREE NOW, Jane worked with premium spirits company William Grant & Sons for over 8 years fulfilling roles in the US & UKI in global brand management, commercial development & local marketing management.
Find Jane on LinkedIn, Twitter, Instagram
Book Recommendations
Andi Jarvis
87 episoade
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Similar cu Strategy Sessions
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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