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World of Retail: Marketing and Distribution
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Heath Houston has over 20 years conducting business across the earth for globally recognized brands such as Nike, Fossil, Seiko, and Disney. He has founded two consumer product companies in the US, and most recently left the entrepreneurial world to join a growing luxury home furnishings company called Arteriors to head up their international sales department.
In this video, Heath Houston goes over the ins and outs of what makes good retail marketing as well as what does not. You’ll learn the different retail marketing techniques used by stores and how brands leverage space within a store.
Watch the original video recording here: https://www.stukent.com/?page_id=24000&preview_id=24000&preview_nonce=b0392b1a4d&_thumbnail_id=-1&preview=true
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