Ep. 150 PATRICK MCGUIGAN, FROM FARM TO TABLE WITH THE AUTHOR OF THE CHEESE LIFE

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

In this episode, Mark McSee chats with Patrick McGuigan, a renowned cheese journalist, teacher, and judge. They delve into Patrick's journey from food writer to cheese expert, his role in judging world-class cheeses, and the nuances of different cheese types globally. Patrick also shares insights on cheese's growing popularity in restaurants and the misconceptions surrounding it. The episode concludes with a tasting session of 'Little Hereford' cheese, highlighting its unique flavors and Patrick's expert analysis. Perfect for cheese enthusiasts looking to deepen their knowledge.

About Guest

Patrick McGuigan is a UK-based cheese writer and teacher, who has travelled from the Swiss Alps to the pastures of Vermont to interview the world's best cheesemakers, maturers and cheesemongers.

He writes extensively on the subject for national newspapers and magazines, such as The Telegraph and delicious, and has appeared on BBC Radio 4's The Food Programme.

His first book, The Philosophy of Cheese, was published by The British Library in 2020. His second book, The Cheese Life, co-authored with Mathew Carver, was published by Kyle Books in October 2023.

Patrick hosts regular cheese talks, tastings and events, and is a Super Jury judge at the World Cheese Awards. A member of the Guilde des Fromagers, he runs cheese retail training courses at the Guild of Fine Food and also teaches the Academy of Cheese Level 1 and 2 accreditations. Patrick has also co-founded several festivals, including the Big Cheese Weekender, the London Cheese Project and Brighton’s OctoberBEST restaurant festival. He is also a co-founder of Brighton’s Best Restaurant awards.

Guest links (LinkedIn/Business etc).

Website: https://www.patrickmcguigan.com/

Twitter: https://twitter.com/patrickmcguigan

Instagram: https://www.instagram.com/patrickmcguigan1/

This podcast is sponsored by Vita Mojo.

About Vita Mojo:

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks - in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

NFS Hospitality:

NFS combine innovative hospitality and booking system technology with first-class customer service to deliver outstanding long-term value.

Find out more at https://www.nfs-hospitality.com/

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

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