How do scripts work in the sales world?

Suzilla: Family Business Podcast

We run a small insurance agency in Central Washington.

There are two different cultures when it comes to sales. One is the use of scripts. You go through a script and then at the end respond to any objections and you close. The other requires a little more work. We are going to talk about the importance of buy ins.

This is something that you want to pay attention to.