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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
This Moment In History with Dr. Dennis Carpenter
Manage episode 265471539 series 1237160
Content provided by SWIFT Unscripted. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SWIFT Unscripted or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Dr. Dennis Carpenter discusses the need for systemic change that honors the Black community's lived experiences, and the implications for U.S. schools. Transcript available at: https://tinyurl.com/thismomentinhistory
…
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39 episoade
Manage episode 265471539 series 1237160
Content provided by SWIFT Unscripted. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SWIFT Unscripted or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Dr. Dennis Carpenter discusses the need for systemic change that honors the Black community's lived experiences, and the implications for U.S. schools. Transcript available at: https://tinyurl.com/thismomentinhistory
…
continue reading
39 episoade
Toate episoadele
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1 Build Equity, Join Justice: a Graphic Series with Wade Kelly 37:30
37:30
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Wade Kelly discusses the SWIFT Education Center’s “Build Equity, Join Justice” graphic series and why he created it. https://tinyurl.com/BEJJTranscript https://tinyurl.com/BEJJImage
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1 Equity-Forward Forums for Educators, featuring Jamila Dugan 41:20
41:20
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In this episode of SWIFT’s ongoing Equity-Forward Forums for Educators series, Wade Kelly sits down with educator and co-author of the book Street Data, Dr. Jamila Dugan. The discussion ranges from the embodied effects of post-pandemic fear and anxiety in educators and students to the value of authentic relationship building and avoiding superficial equity. Dr. Dugan encourages us all to resist becoming “fixers” and to instead become radical dreamers as a way to inspire ourselves and those around us.…
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1 Implementing Community-Building Circles with Trisha Cook 27:27
27:27
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Principal Trisha Cook discusses her elementary school’s journey to implement restorative practices, specifically around community-building circles. Transcript available at: https://tinyurl.com/Community-Building-Circles
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1 What is your Sphere of Influence? with Dr. Cokethea Hill 20:56
20:56
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Dr. Cokethea Hill discusses that many of us are in positions where we can make changes to get better outcomes, even on a micro-scale. We're always so focused on those big looming overhauling system changes, and that can prevent us from actually doing anything. Transcript available at: https://tinyurl.com/SphereofInfluence-SWIFT…
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1 From Statement To Action With Dr. Cokethea Hill 19:47
19:47
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Dr. Cokethea Hill discusses that statements alone will not rid our systems of racism. It is actually going to require us to work collaboratively, to acknowledge where racism exists, to deconstruct the policies and practices and protocols that support and uphold it, and to redesign a more equitable future that we all want to see. Transcript available at: https://tinyurl.com/fromstatementtoaction…
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1 Equity-based MTSS: Transitioning to a New Future with Dr. Amy Jablonski and Dr. Hollie Pettersson 24:25
24:25
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Dr. Amy Jablonski and Dr. Hollie Pettersson discuss this opportunity to restart schools in the U.S. after COVID-19. Transcript available at: https://tinyurl.com/Transitioning-to-a-New-Future
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1 This Moment In History with Dr. Dennis Carpenter 23:53
23:53
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Dr. Dennis Carpenter discusses the need for systemic change that honors the Black community's lived experiences, and the implications for U.S. schools. Transcript available at: https://tinyurl.com/thismomentinhistory
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1 MTSS in Rural Education with Susan Hukkanen 30:32
30:32
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Assistant Superintendent Susan Hukkanen of the Butte County Office of Education discusses implementation of MTSS in rural education.
Kimberli Breen discusses with Navjyot Gill and Daryl Thiesen how youth are leaders in building a positive culture in Kern County, California.
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1 Family Community Engagement in Bakersfield City School District 31:02
31:02
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Kimberli Breen discusses Family and Community Engagement with stakeholders in the Bakersfield City School District in Bakersfield, CA.
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1 Using SWIFT-FIA to Bring About Continuous Improvement 28:57
28:57
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Kimberli Breen discusses using SWIFT-FIA to bring about continuous improvement with Lemuel Kwon and Tim Fulenwider from Bakersfield City School District in Bakersfield, California. Transcript available at: https://tinyurl.com/y96r923r
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1 Dr. Shana Haines: Making Connections 17:29
17:29
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Dr. Shana Haines, assistant professor in the College of Education and Social Services at the University of Vermont, shares what she has learned while working with educators and refugee families. She reminds us of the importance of making human connections. Transcript available at: https://tinyurl.com/y8btkpzk…
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1 Dr. Caryn Ward: Implementation Drivers as the Engine for Change 31:15
31:15
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Dr. Caryn Ward, the associate director of education and measurement for the National Implementation Research Network, discusses the role of implementation drivers in school transformation. Transcript available at: https://tinyurl.com/ycc3q7bg
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1 Dan Habib Interview with Dr. Cheryl Jorgensen on Inclusive Education 44:39
44:39
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In this podcast, film-maker Dan Habib interviews Dr. Cheryl Jorgensen. Dr. Jorgensen is an Inclusive Education Consultant in New Hampshire. Transcript available at: http://bit.ly/2zyiIV8
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1 Dr. Wayne Sailor: Equity-based MTSS 36:17
36:17
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Dr. Wayne Sailor, the director of SWIFT Education Center, defines equity-based MTSS and describes how SWIFT supports implementation. Transcript available at: http://bit.ly/2z8AByy
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