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62 - Your Responsibility For Marketing
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In many consulting firms, marketing is an activity that is often delegated to a junior person, or someone whose job it is to publish content to increase the visibility of the firm. In this episode, I expose the futility of that approach and reveal from my personal experience, how I was able to overcome my own ineptitude around marketing and ultimately take responsibility for marketing so that it achieve the result of being the catalyst for our firm attracting premium clients consistently and predictably.
Taking personal responsibility for marketing in your consulting practice is a must, if you ever want it to be an activity that gets real results instead of an activity you are ticking the box on, because it's something you think needs to be done. In this episode, I discuss why most of us, as leaders in our firm, would rather abdicate our responsibility for marketing our consulting services. But also, I tell you about my journey out of the mire and show you how you can become responsible for marketing in a way that makes sense, as well as dollars from new premium clients.
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