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79 - Marketing is a Journey, Not an Event

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Manage episode 396773906 series 3365656
Content provided by Greg Roworth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Roworth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Many consultants make the mistake of hurrying an potential client towards the sale, without realizing that this process violates the normal buying journey that all potential clients take.
Our approach to selling is more like seeing the selling process as an event that happens around the sales meeting, instead of a journey that the client can take with you. It is your job as the consultant to provide the vehicle for the client to be able to take that journey with you. If you do not provide that vehicle for them, they will find someone else's vehicle to take that journey on. When that happens, it is unlikely they will come to you when they are ready to buy.
In this episode, I describe how you can build your marketing strategy to align with the clients' typical buying strategy and how to create the vehicle that they will be able to ride towards buying with you.
Learn more at https://businessflightpath.com

  continue reading

89 episoade

Artwork
iconDistribuie
 
Manage episode 396773906 series 3365656
Content provided by Greg Roworth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Roworth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Many consultants make the mistake of hurrying an potential client towards the sale, without realizing that this process violates the normal buying journey that all potential clients take.
Our approach to selling is more like seeing the selling process as an event that happens around the sales meeting, instead of a journey that the client can take with you. It is your job as the consultant to provide the vehicle for the client to be able to take that journey with you. If you do not provide that vehicle for them, they will find someone else's vehicle to take that journey on. When that happens, it is unlikely they will come to you when they are ready to buy.
In this episode, I describe how you can build your marketing strategy to align with the clients' typical buying strategy and how to create the vehicle that they will be able to ride towards buying with you.
Learn more at https://businessflightpath.com

  continue reading

89 episoade

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