#113 - Broker Talks: Building Your Own Brand, Locally

The Accord Mortgages Growth Series Podcast

In this episode of the Growth Series podcast, Chantelle Wilson chats with Matthew Williams, Mortgage Consultant at London Money, about how brokers can build a strong local brand.

Matt shares how hosting weekly mortgage clinics at a local coffee shop and partnering with businesses like estate agents and solicitors has helped him become a trusted figure in Chelmsford. He highlights the importance of face-to-face interactions, social media engagement, and positive client reviews in building credibility and trust.

Despite challenges like competition and stepping out of his comfort zone for video content, Matt explains how creative marketing, such as leaflets and community events, has helped his business thrive. His advice to brokers: focus on consistency, collaboration, and authentic connections to succeed in your local market.