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The Evolution of Marketing and the Power of Social Media

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Content provided by Gary Vaynerchuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Vaynerchuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Today's video is an interview I had with Jasper Mulder from Adformatie. I share my marketing thesis, drawing parallels between social media and the local newspapers and radio in the 1950s and 60s. I emphasize the importance of leveraging data to create stronger campaigns and mitigate risk. I also share my approach to consumer segmentation, which involves a blend of first-party data from clients and qualitative data from social listening to warn brands about the potential pitfalls of social media marketing, and offers advice on how to use it effectively. I hope you enjoy!

  continue reading

3114 episoade

Artwork
iconDistribuie
 
Manage episode 440567619 series 53982
Content provided by Gary Vaynerchuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Vaynerchuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Today's video is an interview I had with Jasper Mulder from Adformatie. I share my marketing thesis, drawing parallels between social media and the local newspapers and radio in the 1950s and 60s. I emphasize the importance of leveraging data to create stronger campaigns and mitigate risk. I also share my approach to consumer segmentation, which involves a blend of first-party data from clients and qualitative data from social listening to warn brands about the potential pitfalls of social media marketing, and offers advice on how to use it effectively. I hope you enjoy!

  continue reading

3114 episoade

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