Using Case Studies as Lead Magnets w/ Chelsea Wallace

The Basic B: SEO, Storytelling, & Social Proof

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18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

acum un an 31:36

MP3•Pagina episodului

Case studies as PDFs? Sales pages? Lead magnets? Emails? In multiple formats?! Hold on to your party hats because I’ve got a special guest here with me & we’re in full geek-out mode about all things case studies!
Chelsea Wallace may be known as Queen Bee when it comes to launch copywriting, but she’s secretly a data lover—and—way ahead of the curve when it comes to making smart use of case studies.
In this conversation, we dig into adding SEO to existing case studies, the first step to take to create your next case study, and the benefits of creating case studies for different learning styles. You’re 1000% gonna to need to bookmark this episode & return to it in the future. You’ve been warned 😉
Connect w/ Chelsea:
Case Studies Page
→ Get the full show notes here!

Get SEO to work for you—with done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!

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97 episoade

#Entrepreneur #Business #Marketing #Brittany Herzberg #Seo Marketing Strategy #Podcasting Education #Seo Website Optimization #Seo For Blogs #SEO #SEO Consultant #Organic Marketing

Using Case Studies as Lead Magnets w/ Chelsea Wallace

The Basic B: SEO, Storytelling, & Social Proof

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MP3•Pagina episodului

📲 Text me! (Seriously—just click this)

Get SEO to work for you—with done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!

Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!

97 episoade

#Entrepreneur #Business #Marketing #Brittany Herzberg #Seo Marketing Strategy #Podcasting Education #Seo Website Optimization #Seo For Blogs #SEO #SEO Consultant #Organic Marketing

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📲 Text me! (Seriously—just click this) If you’ve ever wondered how you could be handling communication better—listen up! Michelle A. Whyte joins me for a deep dive into communication styles, how etiquette has evolved with technology, what capacity has to do with etiquette, & why you must take it professionally before taking it personally. This episode is jam packed! We touch on everything from networking events to DMs to emails to autoresponders and so much more. Want a little sneaky peak? One of my favorite quotes: “Being able to approach it from a place of discernment and responding versus reacting really gives you a lot of power and confidence in how you navigate all your communications.” - Michelle A. Whyte → Get full show notes here! Connect w/ Michelle: Website Related Episodes: CRMs with Colie James Get SEO to work for you—with done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here! Supercharge your podcast show notes with SEO —and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️) 🎉 This podcast is brought to you in partnership w/ Leah Bryant Co. ...…

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📲 Text me! (Seriously—just click this) Growing up, most of my friends were found between the crisp pages of a new book. I moved. A lot. But my friends always got to go with me. Now, as an adult, I still find myself pulled into different worlds & connecting with characters who feel like family. Which is why I squealed with joy when Penn Cole said she’d join me for this podcast conversation! And yet—we kept it 99% about book marketing for authors. You may or may not know that my boyfriend is a nonfiction book editor. So when I tell you I hear lots of tips, strategies, advice, & avoidable mistakes—I mean it! This is a conversation I’m delighted to bring you because there simply aren’t enough conversations being had about book marketing for authors. Join Penn & I as we discuss marketing strategies for indie authors, how marketing has changed since she became traditionally published, tips to build lasting connections with readers, & so much more! → Access the full show notes here Connect w/ Penn: Website Instagram Links: The Kindred's Curse Saga Get SEO to work for you—with done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here! Supercharge your podcast show notes with SEO —and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️) 🎉 This podcast is brought to you in partnership w/ Leah Bryant Co. ...…

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📲 Text me! (Seriously—just click this) Case studies as PDFs? Sales pages? Lead magnets? Emails? In multiple formats?! Hold on to your party hats because I’ve got a special guest here with me & we’re in full geek-out mode about all things case studies! Chelsea Wallace may be known as Queen Bee when it comes to launch copywriting, but she’s secretly a data lover—and—way ahead of the curve when it comes to making smart use of case studies. In this conversation, we dig into adding SEO to existing case studies, the first step to take to create your next case study, and the benefits of creating case studies for different learning styles. You’re 1000% gonna to need to bookmark this episode & return to it in the future. You’ve been warned 😉 Connect w/ Chelsea: Case Studies Page → Get the full show notes here! Get SEO to work for you—with done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here! Supercharge your podcast show notes with SEO —and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! ——— Find B on: Instagram , YouTube , Threads , LinkedIn Often mentioned: Buzzsprout (get $20 off) Dubsado (20% off) Styled Stock Society Keysearch Brain.fm (1 mo. free!) Hello Audio (15% off w/ code: BASICB) Legal templates ($50 off w/ code: BASICB) Book of the Mo. Club (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️) 🎉 This podcast is brought to you in partnership w/ Leah Bryant Co. ...…

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