Building a Rebel Empire with Alex Pitt | Ep. 125

The Big Possible

Alex Pitt is the founder of the branding agency, Strange, and the host of Build Your Maverick Business podcast. Her mission is to inspire the underdogs, the renegades, and the outliers of the world to rise up and build a rebel empire. In other words, she is tired of the old suits taking up all of the space in the entrepreneur world.
Segmented timestamps:

[01:38] - Alex’s superpower, making people feel seen.

[2:51] - Alex’s biggest risk and the mind-blowing moment that led to it

[8:32] - Crafting the mission of your brand

[11:41] - Alex’s #1 piece of advice

[12:06] - Visualize where you want to be and work backward from there

[13:56] - How Alex gets support when she hits a wall

[15:56] - Where does happiness come from?

[17:29] - Alex’s advice for a new brand

[19:54] - The decision-making frameworks Alex uses

[21:03] - How to reach out, connect or support Alex

Notable Quotes:

“What I really cared about was the fact that there were so many people like me who were putting ourselves in a box and not letting our true authentic selves come out because that is what we are told is acceptable. I just thought that’s a load of bollocks.” ~ Alex Pitt
“My mission is all about making sure I’m not looking at what everyone else is doing, I’m thinking, what do I want to do?” ~ Alex Pitt
“Feel into it, follow your gut, and follow that energy.” ~ Alex Pitt
“I think it is important to have fellow founders around you because they just get it on a level others around you might not.” ~ Alex Pitt
“What I find happiness generally comes from, if you want it to be maintained, is finding that fulfillment first.” ~ Alex Pitt
“Your brand is not your logo.” ~ Alex Pitt

“Think further beyond just the design of what your brand is and think about how you want people to feel when they associate with your brand.” ~ Alex Pitt

Resources Mentioned:

Build Your Maverick Business podcast:

Spotify

Apple Podcasts

Reach Alex at:

Website: https://www.strangecreativestudio.com/

Get more from The Big Possible show:

Website: https://www.thebigpossible.com

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