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208: Louis Nicholls — Growing Your Newsletter

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Content provided by Arvid Kahl. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arvid Kahl or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

When it comes to building an "owned audience," nothing beats an email list. Louis Nicholls is a newsletter expert, and he shared with me how to monetize a list, how to grow it reliably, and why cold emails are often done spectacularly wrong.

Louis will show you how to do email right.

00:00:00 Why did you choose to build SparkLoop?

00:05:23 Grow an audience, monetize a list

00:09:07 How do you maintain customer quality in a network?

00:14:55 Advice on how to cross-link your knowledge with other channels.

00:18:48 How much is too much in terms of "buying" subscribers?

00:21:59 What makes a newsletter word of mouth-worthy?

00:27:48 Struggling with self-promotion

00:31:51 What makes a good or a really bad cold email?

00:36:44 Why all cold emails look the same

00:42:57 Why a good message is never cold

00:48:57 Borrowed audiences always have risk

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/louis-nicholls-growing-your-newsletter/

The podcast episode: https://share.transistor.fm/s/8e4bcbf9

The video: https://youtu.be/FNolzZtXjLI

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

  continue reading

368 episoade

Artwork
iconDistribuie
 
Manage episode 361078797 series 2614154
Content provided by Arvid Kahl. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arvid Kahl or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

When it comes to building an "owned audience," nothing beats an email list. Louis Nicholls is a newsletter expert, and he shared with me how to monetize a list, how to grow it reliably, and why cold emails are often done spectacularly wrong.

Louis will show you how to do email right.

00:00:00 Why did you choose to build SparkLoop?

00:05:23 Grow an audience, monetize a list

00:09:07 How do you maintain customer quality in a network?

00:14:55 Advice on how to cross-link your knowledge with other channels.

00:18:48 How much is too much in terms of "buying" subscribers?

00:21:59 What makes a newsletter word of mouth-worthy?

00:27:48 Struggling with self-promotion

00:31:51 What makes a good or a really bad cold email?

00:36:44 Why all cold emails look the same

00:42:57 Why a good message is never cold

00:48:57 Borrowed audiences always have risk

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/louis-nicholls-growing-your-newsletter/

The podcast episode: https://share.transistor.fm/s/8e4bcbf9

The video: https://youtu.be/FNolzZtXjLI

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

  continue reading

368 episoade

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