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32. Why It's Important to Increase Customer Value with Will Laurenson
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On this episode of The Marketing Stack podcast I was fortunate to talk about increasing customer value with Will Laurenson. Will educated me on the differences between increased increasing conversion rates and increasing customer value.
He helped me realize that most marketers are chasing the dream of increasing conversation rates while not always benefit the business in the long run.
I hope you enjoy the episode as much as I enjoyed making it with Will.
Will is a Customer Value Optimisation consultant, helping e-commerce brands optimise their customer journeys for conversion and customer values. If you’re looking for a better ROI on your marketing spend, and higher customer lifetime values, get connected with him on LinkedIn or Twitter.
Will is also the host of the Customers Who Click podcast (www.customerswhoclick.com), a weekly interview with leading marketers from every aspect of the industry.
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