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HOW I CREATE IMMERSIVE RETAIL EXPERIENCES | With Mousumi Shaw and Heather Frierson | The Business Spotlight
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Join Mousumi Shaw in this insightful episode as she shares her inspiring entrepreneurial journey from her mother’s jewelry business to founding Sakira & Co while at Harvard Business School. Mousumi discusses the growth of Sakira & Co, now featuring collections from 11 countries, and the importance of adapting to external challenges like the financial crisis and COVID-19. She highlights her pivot to direct-to-consumer sales and creating immersive retail experiences. Business owners will appreciate her strategic approach to building retail partnerships and online sales while giving back to women. This episode offers valuable lessons on resilience and innovation in the jewelry industry.
Explore Mousumi's unique jewelry collections, inspired by her extensive travels to about 50 countries. From pieces reflecting the Ganges River and Flamenco dancers to Indian peacocks, her designs incorporate beautiful stones and cultural motifs. Mousumi's collections include modern architecture-inspired edgier pieces and organic nature-inspired jewelry, handmade in India by Bengali artisans. She shares her organic growth strategy for Sakira & Co, including friends and family funding, partnerships, and plans for European expansion. Business owners will gain insights into grassroots marketing, maintaining creative control, and scaling a business with passion and strategic planning.
You can get in touch with Mousumi Shaw here on LinkedIn: / mousumishaw
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