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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
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Online Reviews: Trends, Behaviors, & Platforms | local healthcare SEO, chiropractic marketing, Clinic local SEO, Google reviews, SEO 101 | Ep. 52
Manage episode 411402250 series 3318940
Content provided by Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Marketing Strategist, and SEO Expert // Propel Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Marketing Strategist, and SEO Expert // Propel Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Navigating the World of Online Reviews for Local Healthcare SEO
Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy.
This episode goes over:
- Where are patients / customers reading reviews
- How often are consumers reading online reviews?
- How many sites do consumers check reviews on?
- What are the most important review factors
- Do your reviews need to all be positive
- Do you really need to reply to reviews
- What star ratings do people actually expect to see
- Does the number of reviews you have actually matter
- AIs role in reviews
- Can customers tell if reviews are fake
- How customers write reviews
- How to collect reviews
- How to repurpose reviews
The information provided is based on a comprehensive survey conducted by BrightLocal, which explores the evolving trends, consumer behaviors, and preferred platforms for online reviews in 2024.
Send in your questions. ❤ We'd love to hear from you!
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1. Unpacking Online Review Trends and Behaviors (00:00:00)
2. Maximizing Positive Customer Reviews (00:16:54)
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