S209: How to create the best ecommerce user experience

The Commerce Club Podcast

This week on The Commerce Club podcast I’m joined by Rachel Cutler, a lead product designer specializing in user experience (UX) for e-commerce brands.
We discuss the critical role of UX in enhancing customer journeys, the importance of intentional design, and how to effectively navigate the challenges when building a highly converting e-commerce websites.
Rachel also does a deep dive into my brand new e-commerce website [www.timeisnotahealer.com](http://www.timeisnotahealer.com) and shares her feedback with me in this live analysis experience.
Connect with Rachel on LinkedIn here: https://www.linkedin.com/in/rachelacutler/
Rachel Cutler is a Lead Product Designer based in NYC. She specializes in creating user-centric experiences for e-commerce brands. She has worked with Instacart, Brita, Fellow Products, Coterie, and many more. She builds user experiences that are brand-focused to drive user engagement, and conversion rates, and develop ride-or-die loyal customers.
Her design rules are her tools to connect to the target audience in a meaningful way, to create an initial instinct about an inanimate object - a piece of furniture, water filter, coffee thermos, even a toothbrush. She loves creating moments that draw you in without making it the center of attention.

If you've enjoyed this episode please make sure to hit that subscribe button :)
Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com

If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

For more content like this follow me on socials:

Instagram: https://instagram.com/itssophiebiggerstaff

TikTok: https://www.tiktok.com/@itssophiebiggerstaff

LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/

Subscribe for free business resources: https://itssophiebiggerstaff.myflodesk.com/instagram

Capitole

1. Introduction to User Experience (UX) in E-commerce (00:00:00)

2. Understanding the Customer Journey (00:03:34)

3. The Importance of UX for E-commerce (00:06:19)

4. Clicks to Checkout: Finding the Balance (00:09:19)

5. Intentional Design: Keeping It Simple (00:12:30)

6. The Three E's of Effective UX (00:15:18)

7. Navigating Mobile vs. Desktop Experiences (00:18:19)

8. The Role of Navigation: Footers and Menus (00:21:23)

9. Building Trust to Drive Conversions (00:24:32)

10. Navigating Information Overwhelm in E-commerce (00:27:30)

11. Streamlining User Experience for Mental Health Resources (00:29:26)

12. Creating a User-Centric E-commerce Platform (00:31:06)

13. Integrating Educational Resources with Product Offerings (00:34:28)

14. Building Trust Through Email Marketing (00:40:22)

15. Tools and Strategies for Effective UX Design (00:46:15)