How AI and Content Shape Modern Marketing Strategies with Dr. Amy Cook, Fullcast

The Content Cocktail Hour

"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast.

In this episode, we’re joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's journey, and how AI will never replace the human touch in content creation. She also shares her insights on integrating AI for operational efficiency and the importance of aligning marketing closely with revenue goals.

In this episode, you’ll learn:

1. The significance of content in influencing 60% to 75% of the buyer’s journey
2. How AI can be used to enhance content creation without replacing the human element
3. Why closely aligning marketing efforts with revenue is crucial for success

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Dr. Amy on LinkedIn: https://www.linkedin.com/in/amyosmondcook/

Check out Fullcast: https://www.fullcast.com/

Timestamps:

(00:00) Writer turned marketer finds success in tech industry

(05:35) The role of AI in content creation

(09:25) How Fullcast revolutionizes go-to-market teams

(13:33) Why content is king in marketing strategy

(15:48) The fulfillment of creating real impact in startups