Inside the 2024 SaaS Benchmark Report with Mollie Kuramoto, High Alpha

The Content Cocktail Hour

"Content distribution is more important than the actual content," says Mollie Kuramoto, Director of Marketing at High Alpha.

In this episode, we’re joined by Mollie Kuramoto, Director of Marketing at High Alpha, to discuss the making of the highly anticipated 2024 B2B SaaS Benchmark Report. Mollie shares her journey, from her early days at a marketing agency to leading brand-building initiatives at High Alpha. She also reveals the intricate process behind creating this influential report, the importance of proprietary data, and why consistent, bold marketing trumps constant experimentation. Plus, Mollie drops an eyebrow-raising hot take on content distribution that you won't want to miss.

In this episode you’ll learn:

• Building a trusted resource like the SaaS Benchmark Report takes years of consistency and marketing efforts
• Working with partners can significantly amplify the reach and impact of your content
• Focusing on content distribution is more crucial than creating exceptional content

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect Mollie on LinkedIn: https://www.linkedin.com/in/molliekuramoto/

Check out High Alpha: https://www.highalpha.com/

Take the 2024 SaaS Benchmarks Survey: https://www.highalpha.com/2024-saas-benchmarks-survey

Timestamps:

(00:00) Why experiments are overrated in marketing strategies

(00:53) The 2024 B2B SaaS Benchmark Report

(07:05) Key insights on industry trends and benchmarks

(20:52) The Importance of content distribution