237. How to Turn Your Customers Into Lifelong Advocates w/ Brittany Hodak

The Customer Experience Podcast

Creating superfan customers should be a top priority for every businessperson and every brand today … but superfans can’t be bought - they can only be created. And they’re created at the intersection of your story - and every customer’s story.
These are some of the key themes in a highly recommended new read,Creating Superfans: How to Turn Your Customers Into Lifelong Advocates. Today’s guest is the author of this book and she was a guest on this show on Episode 120We’re releasing this episode on her book’s publication date! Jan 10, 2023
This episode covers:

• Why you need a Chief Customer Officer or Chief Experience Officer
• Where does brand overlap with customer experience?
• What becomes relevant when price is irrelevant?
• What Drives the Experience Economy?
• How to break down the S.U.P.E.R Acronym

More information about Brittany and today’s topics:

• LinkedIn Profile: https://www.linkedin.com/in/brittanyhodak/
• Company Website: https://brittanyhodak.com/
• Get Brittany’s Book Here: https://www.amazon.com/Creating-Superfans-Five-Step-Multiplying-Reputation/dp/1774580780/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1671576078&sr=8-1

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