Paul de Vries: Leads Aren’t the Problem—Your Process Is

The Dealer Playbook

Let me ask you something: What’s the point of having the flashiest marketing if your in-store processes are crumbling like a stale cookie? That’s exactly what we’re tackling in this episode with my buddy Paul de Vries. Now, Paul isn’t just some random dude; he’s basically the king of lead handling in the Netherlands (think fewer wooden shoes, more cutting-edge processes). And trust me, you’re gonna want to hear what he has to say.

Paul—who’s basically the Netherlands’ MVP of automotive processes—joins me to talk about how he’s using AI, automation, and a whole lot of common sense to transform the customer journey. We cover how dealerships can tighten up their processes, reduce wasted time, and actually connect with customers in meaningful ways. And when I say meaningful, I’m talking response times of under three minutes. Yep, you read that right—three minutes. Let that sink in.

Oh, and it’s not just tech talk. We also get into the softer stuff, like building a personal brand on LinkedIn, why staying authentic is non-negotiable, and how a 99-year-old buying a microcar for “the future” left us both questioning our life goals.
Thanks, Paul de Vries!

If you enjoyed this episode featuring Paul de Vries, support us by clicking the links!

• Connect with Paul de Vries on LinkedIn

Listen to the full episode for insights and context from Paul de Vries!

⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

Connect with Michael Cirillo

• Connect with Michael on LinkedIn

CLICK HERE to learn more about The Dealer Playbook!

Sell Smarter, Not Harder

AutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.

AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.

Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.

Capitole

1. Online Automotive (00:00:00)

2. Online Automotive Industry Innovations (00:11:28)

3. Innovative Trends in Automotive Sales (00:26:01)