Build a bigger online presence to support the way prospects want to buy

The Demand Gen Fix by GrowthMode Marketing

If your digital presence isn’t strong, you need to pour your focus into building it. Otherwise, you face a stark reality — you’re not on the map for most B2B buyers. There’s extensive data that supports the need for a robust digital presence including a Gartner report that finds 80% of B2B sales interactions will be via digital channels by 2025.

Featuring content that supports a digital buyer journey also builds trust, as will pulling down your content gates and leaving them in the past. Just like their function in the physical world, gates were better at keeping the majority of buyers out.
Listen to this episode to learn how to build your presence, where to start, where to expand and more.

[00:23] Intro: Buyers want to self-educate

[03:44] Make your digital footprint your best sales rep

[06:10] Start with your website and offer content for all stages of the buyer journey

[08:54] Your website should be a gate-free zone

[12:03] Examples of types of content

[16:07] Speak to your ideal clients with consistent messaging across digital channels

[18:13] How many touches before your audience engages?

[19:14] Omnichannel presence

[20:44] Tapping into third party channels

[25:04] Creating, sticking to, and weaving your unique point of view across digital channels

[27:16] Key takeaway

[27:43] Outro
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.