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“A Tale of Two Launches”
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Today, I compare two of my recent launches: Audacious Women and IPMD. My process for launches has been the same for years. So why was one launch an incredible success while the other didn’t bring in any sales?
Audacious Women was a great offer. My messaging was on point, and the launch was amazing. But I didn’t make a single sale. That failure brought me down, and I didn’t understand why.
Fast-forward to the launch of IPMD, and I sold an offer within a few days. My results were drastically better, and my mindset was the differentiating factor.
When we sell coaching, we tend to put the onus on the client. If they don’t buy an offer, it’s easy to say that they just weren’t ready, couldn’t afford it, or weren’t the right fit. But the truth is, they didn’t buy it because they didn’t feel safe.
If you don’t properly build a bridge between your client and their transformation or if you don’t give them the confidence that transformation is possible, you failed. Not your client.
Tune in as I recap the launch of Audacious Women and IPMD. I highlight my mistakes and the critical shift that brought me success. I also recap the five components of building a bridge for clients and offer insights you can take to your coaching business.
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