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How To Market To Senior Consumers? | Roy Koren & Yaron Been
Manage episode 356516138 series 3258221
Content provided by Yaron Been. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaron Been or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Roy Koren is the Co-founder & CEO of SeniorMarket.
Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors.
Topics Covered:
-Why senior consumers?
-The Aging Revolution - a new era in humankind: numbers, statistics, and forecasts
-The aging population is diverse with many subgroups, aging's new image & terminology
-Why are young grandmothers considered 'Super consumers'?
- What are the post-Covid19 implications regarding marketing to seniors?
And much more... For more info:
https://www.linkedin.com/in/korenroy/
** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference
100 episoade
Distribuie
Manage episode 356516138 series 3258221
Content provided by Yaron Been. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaron Been or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Roy Koren is the Co-founder & CEO of SeniorMarket.
Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors.
Topics Covered:
-Why senior consumers?
-The Aging Revolution - a new era in humankind: numbers, statistics, and forecasts
-The aging population is diverse with many subgroups, aging's new image & terminology
-Why are young grandmothers considered 'Super consumers'?
- What are the post-Covid19 implications regarding marketing to seniors?
And much more... For more info:
https://www.linkedin.com/in/korenroy/
** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference
100 episoade
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Similar cu The EcomXFactor Podcast: Ecommerce, Funnels & CRO
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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…
continue reading
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continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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