#35 Entering Wholesale

The Exchange Coffee Podcasting Network

00:00 Introduction to Wholesale Coffee Business

02:02 Defining Your Wholesale Strategy

05:50 Identifying Your Ideal Wholesale Customer

10:00 Exploring Non-Traditional Wholesale Markets

13:47 Institutional Opportunities in Wholesale Coffee

18:01 The Importance of Community Engagement

21:59 Pricing Strategies for Wholesale Coffee

25:51 Navigating Equipment and Service Expectations

30:14 The Rise of White Label Coffee

34:05 Creative Approaches to Wholesale Sales

37:49 Final Thoughts on Wholesale Coffee

Takeaways

• Don't be a generalist; find your lane in wholesale.
• Identify what makes a good wholesale customer.
• Explore unconventional wholesale markets for growth.
• Institutional opportunities can be lucrative for roasters.
• Community engagement is crucial for building relationships.
• Understand your costs to set appropriate pricing.
• Offer more than just coffee; provide services and support.
• Be proactive in seeking out wholesale opportunities.
• Pricing strategies should reflect brand value and market position.
• White label coffee can be a profitable avenue for roasters.

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